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  <title type="text">Cleveland Historical</title>
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    <name>Cleveland Historical</name>
    <uri>https://mail.clevelandhistorical.org</uri>
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    <title type="html"><![CDATA[The Shaker Players: Behind the Footlights]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Community theater has long been a hallmark of American civic life, offering ordinary people the opportunity to create extraordinary art together. Few local institutions embody this spirit as fully as The Shaker Players, a theater group rooted in Shaker Heights, Ohio. From their humble founding in 1919, the Shaker Players evolved into one of the oldest community theaters in Northeast Ohio, leaving an indelible mark on the region’s cultural landscape. Their story is one of tradition, collaboration, and a devotion to keeping theater accessible to all.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/179a9e15266e8a5e5ed97b9794038f43.jpg" alt="Shaker Players Diorama" /><br/><p><span class="NormalTextRun SCXW42064403 BCX0">The Shaker Players trace their origins to </span><a href="https://clevelandhistorical.org/items/show/359"><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW42064403 BCX0">Plymouth Church</span></a><span class="NormalTextRun CommentHighlightPipeRest SCXW42064403 BCX0"> in Shaker Heights. In 1919, a small group of young church members organized a play to raise funds for a new church building. They could hardly have known that this modest effort would grow into a community theater organization lasting for decades. From the start, the group drew on a wide cross-section of Shaker Heights residents. Business leaders, educators, and civic figures </span><span class="NormalTextRun SCXW42064403 BCX0">participated</span><span class="NormalTextRun SCXW42064403 BCX0"> both onstage and behind the scenes, ensuring the theater was both artistically vibrant and socially </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW42064403 BCX0">embedded.</span></p><p><span class="NormalTextRun SCXW90212961 BCX0">The troupe originally called themselves the Shaker Village Players, reflecting their role as a grassroots community project. Their first productions </span><span class="NormalTextRun SCXW90212961 BCX0">demonstrated</span><span class="NormalTextRun SCXW90212961 BCX0"> a commitment not just to entertainment but also to strengthening the civic bonds of Shaker Heights during its formative years as a </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW90212961 BCX0">suburb. <span class="NormalTextRun SCXW90212961 BCX0">By the 1920s and 30s, the Players had become a fixture of Shaker Heights life. Their productions were staged with professionalism that belied their “non-professional” label, leading the group to be recognized as the oldest non-professional theater company in the </span>region.</p><p><span class="NormalTextRun SCXW216948294 BCX0">Part of their longevity came from a strong set of traditions that reinforced the sense of family within the company. One such tradition was the </span><span class="NormalTextRun SCXW216948294 BCX0">W</span><span class="NormalTextRun SCXW216948294 BCX0">omen</span><span class="NormalTextRun SCXW216948294 BCX0">’s </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW216948294 BCX0">Committee's</span><span class="NormalTextRun SCXW216948294 BCX0">potluck supper on the Sunday before opening night, where </span><span class="NormalTextRun SCXW216948294 BCX0">the cast</span><span class="NormalTextRun SCXW216948294 BCX0"> and crew shared food and camaraderie. After the final curtain, the group held a celebratory Saturday night party, a chance to reflect on weeks of </span><span class="NormalTextRun SCXW216948294 BCX0">hard work</span><span class="NormalTextRun SCXW216948294 BCX0">. Regular meetings were also held on the second Tuesday of every month in the Shaker Heights High School auditorium, further cementing the rhythm of the group’s </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW216948294 BCX0">activities. <span class="TextRun SCXW112279434 BCX0"><span class="NormalTextRun SCXW112279434 BCX0">These rituals gave the Players stability and continuity.</span></span> <span class="TextRun SCXW112279434 BCX0"><span class="NormalTextRun SCXW112279434 BCX0">They also reflected the communal ethos of Shaker Heights itself, which valued civic responsibility, social cohesion, and the arts as a marker of local identity.</span></span></p><p><span class="EOP SCXW112279434 BCX0"><span class="TextRun SCXW223044799 BCX0"><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW223044799 BCX0"><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW8718362 BCX0"><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW11318878 BCX0">From the beginning, the Shaker Players </span><span class="NormalTextRun CommentHighlightRest SCXW11318878 BCX0">benefited</span><span class="NormalTextRun CommentHighlightRest SCXW11318878 BCX0"> from strong organizational leadership. </span><span class="NormalTextRun CommentHighlightPipeRest SCXW11318878 BCX0">Founders like Rachel Cochran guided the group in its earliest years, while later directors and committee members ensured continuity through decades of change. Many of those involved were prominent members of the Shaker Heights community, which lent credibility and stability to the </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW11318878 BCX0">organization.</p></span></span></span></span></span></span><span class="EOP SCXW112279434 BCX0"><span class="TextRun SCXW223044799 BCX0"><span class="NormalTextRun SCXW223044799 BCX0">Over the decades, the Shaker Players staged an impressive repertoire, ranging from classics to contemporary works. Productions like "</span></span><span class="TextRun SCXW223044799 BCX0"><span class="NormalTextRun SCXW223044799 BCX0">Death Takes a Holiday"</span></span><span class="TextRun SCXW223044799 BCX0"><span class="NormalTextRun SCXW223044799 BCX0"> brought dramatic flair to local stages, while lighter fare ensured </span><span class="NormalTextRun SCXW223044799 BCX0">broad </span><span class="NormalTextRun SCXW223044799 BCX0">audience </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW223044799 BCX0">appeal</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW223044799 BCX0">. </span></span><span class="TextRun SCXW223044799 BCX0"><span class="NormalTextRun SCXW223044799 BCX0">Their shows regularly drew coverage in the local press, including the Cleveland Press, the Sun Press, and the Plain Dealer, highlighting their visibility within Cleveland’s cultural </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW223044799 BCX0">community.</p><p><span class="NormalTextRun SCXW8718362 BCX0">The group marked major milestones with special celebrations. In 1958, Dorothy R. Davis, the president of The Shaker Players at the time, commemorated their 40th anniversary, noting the group’s origins in 1919 and crediting Mrs. William</span><span class="NormalTextRun SCXW8718362 BCX0"> (Rachel)</span><span class="NormalTextRun SCXW8718362 BCX0"> Cochran</span><span class="NormalTextRun SCXW8718362 BCX0">,</span><span class="NormalTextRun SCXW8718362 BCX0"> one of the founding members—for her early </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW8718362 BCX0">leadership. <span class="NormalTextRun SCXW8718362 BCX0">This recognition reinforced the Players’ reputation as a pioneering community theater.</span><span class="NormalTextRun SCXW8718362 BCX0">Five years later, in 1963–64, the company curated a historical exhibit titled </span><span class="NormalTextRun SCXW8718362 BCX0">“</span><span class="NormalTextRun SCXW8718362 BCX0">The Age of the Stage</span><span class="NormalTextRun SCXW8718362 BCX0">”</span><span class="NormalTextRun SCXW8718362 BCX0"> to honor their 45th anniversary. This exhibit highlighted their history and underscored how deeply interwoven the Players were with the life of Shaker </span>Heights.</p></span></span></span><span class="TextRun SCXW236169787 BCX0"><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW236169787 BCX0">The Shaker Players’ impact extended well beyond their productions. Their activities fostered community spirit, provided affordable entertainment, and gave local residents the chance to participate in the arts. For many, this was their first exposure to theater whether as an actor, stagehand, or audience member. By establishing themselves as a regular part of civic life, the Players helped shape Shaker Heights’ reputation as a suburb committed to culture and community. In this way, the group paralleled larger national trends in which community theaters blossomed after World War I, fueled by a desire to democratize access to the performing arts. Like all volunteer organizations, the Shaker Players faced challenges. Maintaining membership, funding, and audience interest required constant effort. Yet the group’s longevity speaks to their resilience.</p><p><span class="TextRun SCXW240205265 BCX0"><span class="NormalTextRun SCXW240205265 BCX0">Their history also reflects broader patterns in American suburban culture. The postwar years, particularly the late 1950s and early 1960s, saw a flourishing of civic organizations. For the Shaker Players, this meant greater visibility through media coverage and larger audiences as the suburb grew. At the same time, pressures of suburbanization, shifting leisure habits, and increased competition from professional theaters and television made sustaining community theater more difficult. </p><p>In 1964, The Shaker Players announced that they would be leaving their long-time home at The Shaker Heights High School auditorium. Press releases distributed during the closing of their 45th season indicated they were searching for a new venue, expressing optimism about the future. However, in May of that year, their final press release stated, "for its final production at Shaker Heights High School, after 45 years, Shaker Players will cast off with robust Cole Porter musical, 'Anything Goes.'" After their last bow behind the footlights, The Shaker Players faded from the public eye, never finding a new place to call home.</p></span></span></span>The Shaker Players hold a unique place in the history of Shaker Heights and the broader Cleveland region. Their longevity made them one of the oldest community theaters in Northeast Ohio, and their traditions, productions, and celebrations illustrate the power of theater to strengthen civic identity. Archival traces, such as photographs of productions like "The Whole World Over," newspaper articles, and the preserved memories of their members, allow us to reconstruct their vibrant history. These materials, particularly those preserved in collections like that of Dorothy R. Davis, provide invaluable insights into how local communities used theater to express themselves, celebrate milestones, and create lasting traditions. </p><p>Today, remembering the Shaker Players offers more than nostalgia. It highlights the enduring importance of community arts organizations in shaping civic culture. Just as their founders intended back in 1919, theater became not only a means of raising funds or providing entertainment but also a way of building connections among neighbors. From their beginnings as a church fundraiser to their recognition as a cornerstone of community life, the Shaker Players exemplify the vitality of grassroots theater in America. Their story is filled with dedicated volunteers, creative productions, and cherished traditions that spanned decades. While the Players may no longer be active today, their history remains a vital chapter in Shaker Heights’ cultural narrative. They demonstrated how theater, when rooted in community, can thrive for generations and leave behind a legacy that continues to inspire.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/1063">For more (including 10 images) view the original article</a></strong></em></p>]]></summary>
    <published>2025-10-15T01:51:36+00:00</published>
    <updated>2026-04-17T19:17:43+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/1063"/>
    <id>https://mail.clevelandhistorical.org/items/show/1063</id>
    <author>
      <name>Dawn Culp</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Historical Society and Museum: Challenging Suburban Resistance and Shaping Community Identity in the Quest for Home]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/50726ca80912a440e06313046e9fd8e7.jpg" alt="Shaker Historical Society, 16740 South Park Boulevard (Scrapbook Excerpt)" /><br/><p>The Shaker Historical Society and Museum has a rich history marked by its successful establishment and resilience in overcoming challenges to secure a permanent location. The Museum presents historical artifacts and educational programs that extend beyond the <a href="https://clevelandhistorical.org/items/show/674">North Union Shaker</a> community, engaging Shaker Heights residents in public history. The legacy of the Van Sweringen brothers, who influenced the design of city streets and community values, is deeply embedded in the area’s physical layout and reflected in the Museum's role within the community.</p><p>Building on this foundation of historical interest, the story of the North Union Shaker community itself is central to understanding the origins of Shaker Heights. Founded by Ralph Russell in 1822, the Shaker community occupied the lands now known as Shaker Heights and Cleveland Heights. Although the community disbanded in 1889, its utopian ideals left a lasting legacy that helped shape the vision of the master-planned suburb. Interest in the Shakers within the community began to grow in the mid-1920s, when the Shaker Heights School District started incorporating local history into its educational programs. Teachers Edythe Turner and Pearl Lee Stark played a pivotal role in this effort, collecting Shaker artifacts and embedding them into the third-grade curriculum, ensuring that future generations would engage with this important chapter of the area’s past.</p><p>The Shaker community attracted interest from several institutions in the Cleveland area, with Wallace H. Cathcart, former director of the Western Reserve Historical Society (WRHS), initiating the Shaker collection in 1911. Today, the WRHS holds approximately 900 Shaker photographs from 1860 to 1920, which were vital in shaping a coherent public understanding of the North Union Shaker community’s legacy. Caroline B. Piercy, a Shaker Heights resident, extensively studied the Cathcart collection and published <em>The Valley of God’s Pleasure: A Saga of the North Union Shaker Community</em> in 1951. Her research led to connections with other local residents, including Rev. John M. Schott, Cary Alburn, Benjamin Jenks, and Councilman John A. Hecker, who took a major step in preserving this history by founding the Shaker Historical Society and Museum (SHS). Elizabeth B. Nord, the Museum's volunteer curator for twenty years until her death in 1972, was also instrumental in this effort. The Society began gathering Shaker artifacts and donations, hosting its first garden party on June 11, 1948, in the Shaker Room of the WRHS.</p><p>Over the next twenty-two years, the Shaker Historical Society relocated seven times before settling into a storefront at 3488 Lee Road in 1968. However, this location proved unsustainable due to high costs, prompting the board to seek a more permanent home for the Society and Museum. In 1966, a special board meeting was held in the basement of Boulevard School to discuss the donation of the Myers mansion. Designed by architect Daniel Reamer in 1910 for Louis Myers of the Van Sweringen Company, the mansion was being negotiated by his son, Frank Myers, as a potential permanent home for the SHS. The Myers mansion was historically significant, situated on the original site of the Shaker settlers’ farm and near Horseshoe Lake, created by the settlers’ dam. Despite this, local residents and neighbors at the time strongly opposed the Museum’s move into the area. Their concerns about relocating the Museum to a residential neighborhood reflected the nineteenth-century ideals behind the Van Sweringen brothers’ vision of an ideal “utopia.” In response, Mayor Paul K. Jones decided to allow neighborhood residents to voice their opinions based on issues of zoning policies.</p><p>The Van Sweringen brothers sought to control property values in Shaker Heights through deed restrictions, a common practice in American suburban development. By promoting homeownership, they aimed to stabilize property values and prevent “undesirable” neighbors, enforcing both aesthetic standards and racial covenants. In 1925, they introduced Restriction No. 5, which encouraged residents to return old property deeds for approval before selling. Zoning regulations were also implemented, designating certain areas for single-family homes while allowing commercial use in other zones. The northern areas of South Park Boulevard and Lee Road were reserved for single-family residences, while the neighborhoods south of South Woodland Road and Van Aken Boulevard were subject to a mix of zoning types. Together, Restriction No. 5 and the expanded zoning regulations reinforced the Van Sweringen brothers' vision of a white, upper-to-middle-class "utopia."</p><p>Although Shaker was well on its way to becoming a community that embraced social diversity, the Van Sweringen vision of exclusivity and zoning control was echoed decades later when the Shaker Historical Society's proposal to relocate to the South Park Boulevard neighborhood faced resistance. Much like the earlier concerns over "social invasion" and zoning laws, opponents feared the impact of the Society's move on the residential character of the area. <span>To bypass these objections, trustee Frank Myers donated the property to the state with vice president William R. Van Aken handling the legal complexities of the transfer, enabling the Society to contract with the State Department of Public Works and avoid city zoning regulations.</span></p><p>This effort to overcome zoning resistance marked a pivotal moment in the Shaker Historical Society's development and expansion. Drawing on this achievement, the Society began to shift its focus toward broader public engagement. The president of the SHS at the time, William Van Aken, discussed opening the Museum to all residents of northeastern Ohio, and the public was first invited into the space during a tour conducted around the Shaker Lakes in 1970. Building on this momentum, the Women's Committee of the SHS was established in June 1971 to increase interest, funding, and volunteer support for the museum. In 1972, Elizabeth Nord made a significant contribution by donating her personal library to the SHS and receiving the Golden Deeds Award from the Exchange Club of the Heights. Tragically, she passed away from a heart attack just four months later. The 1980s marked a period of expansion for the Society, which showcased four major exhibits and elected its first female president in 1988, further solidifying its commitment to inclusive public history.</p><p>The success of these early efforts laid the groundwork for the Shaker Historical Society’s continued growth and evolution. As the Society expanded its reach and strengthened its community ties, it also began to reflect the values and identity of Shaker Heights itself. The suburb, deeply intertwined with the concept of "home," influenced the Society’s transition into a single-family residence, further aligning its mission with the broader emphasis on home and place that defines the area. By broadening its focus from solely representing the Shakers to engaging more deeply with the diverse local community, the Shaker Historical Society and Museum is forging a new identity for public history in Shaker Heights—one that reflects the suburb's contemporary values while enriching its historical narrative.</p><p>Today, the Shaker Historical Society and Museum, along with the Elizabeth B. Nord Memorial Library and Archives, operates in its permanent location at 16740 South Park Boulevard. Despite past resistance, the museum now stands as a hub for public history, education, and community development, honoring the legacy of the North Union Shakers on the very land they once inhabited.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/1040">For more (including 14 images) view the original article</a></strong></em></p>]]></summary>
    <published>2024-11-26T01:14:49+00:00</published>
    <updated>2026-04-17T19:17:43+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/1040"/>
    <id>https://mail.clevelandhistorical.org/items/show/1040</id>
    <author>
      <name>Makialani Kanewa-Mariano</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[A Public Service Message from David Blaushild Chevrolet: &quot;Let’s Stop Killing Lake Erie!&quot;]]></title>
    <summary type="html"><![CDATA[<p><strong><em>In July of 1964, motorists were greeted by the newest billboard from Shaker Heights auto dealer David L. Blaushild.  Bold letters declared: “Let’s Stop Killing Lake Erie, have your council vote Anti-Pollution!"  Learn how one car salesman  helped initiate an environmental movement in Cleveland that pushed lawmakers to publicly recognize and respond to the lax enforcement of antipollution laws.  </em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/b52b771ceac298f1e9f52ffb08a7719e.jpg" alt="Future Home Of Blaushild Chevrolet / Peugeot" /><br/><p>In July of 1964, motorists traveling along the Inner Belt Freeway south of Memorial Shoreway were greeted by the newest billboard from Shaker Heights auto dealer David L. Blaushild. Bold letters spanning a giant 80- by 20-foot sign declared: “Let’s Stop Killing Lake Erie, have your council vote Anti-Pollution! write…David Blaushild 16003 Chagrin.” The environmentally conscious car salesman acquired free use of 15 billboards in the Cleveland area, and was using them to draw attention to the issue of lake pollution. A series of advertisements in Cleveland’s newspapers complemented the imposing signage, and called on the citizenry to join the crusade. Blaushild asked Clevelanders to express their support for the cause by filling out and mailing in a coupon to his dealership, which would be forwarded to public officials. An overflow of public response prompted the salesman to expand his efforts. He began sending both petitions and an antipollution resolution to those that replied to his ads. The respondents could then circulate the petitions within their communities throughout the greater Cleveland area, and submit with the proposed statement of position to local governing bodies for adoption. By some accounts, over half a million signatures were gathered between June and August. Twenty-six towns along Lake Erie passed Blaushild’s resolution calling on the Ohio Governor to take steps towards preventing industrial and sanitary pollution from reaching public waters. </p><p>David Blaushild’s Moreland-based Chevrolet dealership served as headquarters for the petition drive. Both his surname and automobile promotions had long been known in the Cleveland and Shaker Heights area. Just one year prior, he had caused a minor stir with another billboard located near Fairhill (Stokes Boulevard) and Petrarca Roads. As described by Cleveland Plain Dealer, “Tired businessmen driving home…have been met by the sight of two scantily clad young women cavorting on the catwalk of a billboard.” Police intervened after receiving complaints, which Blaushild chalked up to the doings of rival auto dealers. Beyond enlisting bikini-models to sell cars, he was also known for imaginative radio and print advertisements. In 1963, Blaushild employed the Cleveland Orchestra to record a minute-long jingle promoting a “classically, classical deal at David Blaushild Chevrolet.” </p><p>Beyond his sometimes-questionable promotional tactics, Blaushild’s name carried weight in the auto sales industry. Lester Blaushild, David’s father, opened a franchise of the Star-Durant car line around 1921 at 12100 Kinsman Road. Keeping up with the rapidly changing automobile industry, Lester switched to the Hudson-Essex line before finally settling with a Chrysler dealership in 1931. The Latvian immigrant brought members of his family to Cleveland during this time, including his brother Bennie. Bennie started working for Lester in 1924, and soon after opened B.W Blaushild Motors, Inc. at 15215 Kinsman Road. The Dodge-Plymouth dealership relocated within Mount Pleasant at 14307 Kinsman Road in 1932, and eventually opened a showroom at the Kinsman-Lee intersection in Shaker Heights at 16333 Kinsman Road by 1948. All the while, Lester’s dealership grew by bounds. Regularly touted as the largest Chrysler dealership in the region, at one time it was the third largest in the country. In 1949, Lester opened a new Chrysler-Plymouth showroom at 16005 Kinsman Road. </p><p>David Blaushild worked for his father’s auto dealership beginning in 1938. With the advent of World War II, David enlisted in the U.S Army Air Forces. Joining in 1942, he served as a photo intelligence officer in Europe for nearly the duration of the war. Upon his discharge, Lester offered David the choice to work in the mechanic shop or frontroom. David chose the latter, at which point his father removed himself from the business’ daily operations. Following the relocation of both the Dodge-Plymouth and Chrysler-Plymouth auto dealerships to Shaker Heights at midcentury, the Blaushild name became a fixture in the emerging Kinsman-Lee auto row. A year after Lester’s death in 1958, David transitioned the business into a Chevrolet dealership. The Chevrolet dealership expanded to include a showroom across the street at 16222 Chagrin Boulevard in 1963.</p><p>A trip to Shaker Lakes in the summer of 1963 drastically altered the trajectory of David Blaushild’s life for the next decade. Hoping to share fond childhood memories of visiting the recreation grounds with his young daughter, David Blaushild arrived to find the body of water emitting a rancid odor and littered with garbage. Similar to most cities situated along Lake Erie, both Shaker Heights’ and Cleveland’s sewage infrastructure was outdated and ineffective. With excessive rain, the sewer systems regularly failed and raw waste flowed into the surrounding rivers and lakes. He quickly discovered that Lake Erie was in just as bad of shape. In addition to being a final destination for much of the region’s sewage overflow, the lake was used as a dumping ground for untreated chemical waste by local industries. </p><p>Blaushild immediately began working to raise public awareness about the sad state of the region’s water supply. He was not alone in advocating for the modernization of sewage systems or holding industries accountable for breaking antipollution laws. Increasingly since the early 1960s, scientists and environmental activists voiced their concerns over the alarming levels of pollution in Lake Erie. Blaushild, however, effectively used his skills as an advertiser, salesperson and showman to bring this crisis to light and build a base of support that could influence policymakers. In addition to his billboard and print campaign, Blaushild booked television appearances, radio interviews and a speaking tour to spread his message. Local newspapers similarly began to call on lawmakers to take action on water pollution issues. </p><p> As support for Blaushild’s cause grew, governing bodies of communities along Lake Erie were quick to adopt his resolution. Cleveland Mayor Ralph Locher initially rejected the non-binding proposal, however, citing the potential negative economic impact on local industry if antipollution laws were strictly enforced. Following public outcry, the resolution passed in the fall of 1964. The following year, Ohio’s Governor requested a federal government conference be held concerning Lake Erie pollution. Blaushild used the opportunity to present state officials over 200,000 signed petitions and letters that had been collected over the course of his campaign. </p><p>The Woods and Water Club of Cleveland named Blaushild their Man of the Year in 1964, noting that he had “single-handedly…done more than any other person to fight pollution of our lake and waterways.” The highly visible media campaign, however, only marked the beginnings of a nearly decade-long battle waged by Blaushild to raise public awareness about the region’s water pollution crisis. In 1965, Blaushild sued the City of Cleveland for failing to enforce water pollution laws. He asserted that the local government turned a blind eye to local industries that dumped untreated chemical waste into the Cuyahoga River. </p><p> The case was drawn out over seven years, eventually making it to the Supreme Court. In the end, Blaushild lost. It was determined that the City was not the appropriate regulatory authority for enforcement of the antipollution laws. Despite its outcome, the lawsuit had served its purpose. The harmful and illegal dumping practices employed by a number of Cleveland industries were brought out into the open. Coinciding with the national media coverage of the 1969 Cuyahoga River fire, the work of environmental activists such as Blaushild attracted attention to the dire state of Lake Erie and set the stage for future regulatory protections of the region’s water supply. </p><p>Blaushild stepped away from his public role in the fight against water pollution during the early 1970s. Since the eye-opening visit to Shaker Lake in 1963, the crusade to save Lake Erie had taken over much of his life. Reflecting a tenacity and flare for salesmanship that is often disparagingly associated with used car dealers, Blaushild instigated lawmakers to publicly recognize and respond to the lax enforcement of antipollution laws. His campaign mobilized residents living near Lake Erie into action by offering a platform from which they could express their concerns.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/845">For more (including 16 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-20T06:04:10+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/845"/>
    <id>https://mail.clevelandhistorical.org/items/show/845</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Moreland Community Association: Block Building]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Since the early 1960s, Moreland's community associations have helped guide the implementation and development of nearly every urban renewal and redevelopment project initiated by the City of Shaker Heights in their neighborhood.  Learn how and why a group of community activists reshaped their community in pursuit of integration.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/350b90c85cc647c1af9de486de361e17.jpg" alt="Moreland on the Move Community Association" /><br/><p>Visitors to the Moreland neighborhood in Shaker Heights are greeted with picturesque sights of an idealized inner ring suburban community. Attractive tree lawns line its residential streets, which lead past rows of well-maintained Cleveland Doubles, American Foursquares and Bungalows. City parks and designated recreation grounds are scattered throughout the neighborhood, with vacant lots appearing to receive the same high level of maintenance as their green space counterparts. Commercial and retail buildings stand along the main throughways, with many of the stores consolidated within a highly uniform suburban shopping strip. A stately civic building, now home to the public library, acts as the symbolic center of the neighborhood. The area seems to effortlessly combine the feel of city life with hallmark traits of suburbia. A tradition of intensive municipal planning and management, however, underlies the history of these commercial, residential and public spaces. The civic engagement of Moreland residents proved key to the success of these efforts.  </p><p>Since the early 1960s, Moreland’s community associations helped formulate, shape and implement nearly every urban renewal and redevelopment project initiated by the City of Shaker Heights in the neighborhood. The Moreland Community Association (MCA), established in the spring of 1962, was the first of these groups. The organization acted as the front line for identifying and publicly addressing perceived threats to community stability, and functioned as an intermediary between local residents and governing organizations. From the minutia of announcing everyday community activities to the tackling of contentious social, religious, economic and political matters, MCA had a hand in nearly every aspect of life in Moreland. Their resume of achievements included helping to guide the development of the Shaker Heights Service Center, Chelton Park, the Sutton Townhouse Development Project and Shaker Towne Center. The association also galvanized public support for urban renewal projects, advocated for street improvements, aided in implementing and educating residents about housing code enforcement, offered funds for housing upkeep to low income residents, precipitated a minor barricade controversy, purchased and rehabilitated vacant homes, published newsletters, sponsored public debates and held street fairs. By consolidating and amplifying the voices of neighborhood activists, MCA offered a platform for select residents to have a say in defining the future of their community.  </p><p>The establishment of MCA grew from concerns over the impact of integration in the southwestern region of Shaker Heights. A small group of Moreland residents began meeting in the fall of 1961 to discuss what they perceived to be the potential complications and benefits of African American settlement in the neighborhood. Racial tensions had mounted following the emergence of a small African American community in the neighboring community of Ludlow beginning in the mid-1950s. Panic selling ensued, and the garage of an African American resident was bombed in 1956. To further complicate the matter, realtors and banks steered potential white purchasers away from homes in the neighborhood. The Ludlow Community Association, composed of both African American and white residents, was formed in 1957 to quell fears over integration and counteract the institutional forces that discouraged white families from buying houses in the area. </p><p>While modeled after the Ludlow Community Association, the community meetings in Moreland were initially only opened to white residents of the neighborhood. The Moreland community was home to a large population of middle- and working-class southern and eastern Europeans and their descendants. The gatherings were meant as a forum for these residents to express concerns over integration, with the goal of dispelling fears and deterring any physical violence against African American community members. The first racially inclusive community meeting of the MCA was held in February, 1962. Nearly 400 residents attended. A statement of purpose was adopted: “It shall be the common goal of the Association to encourage, to develop and to maintain the quality, stability, high standards and community interests of the area, to promote the general welfare of the entire Moreland Community and to achieve these goals through a democratic community open to all races and religions.”  Following the drafting and ratification of a constitution during the next few months, the MCA was officially established. A second public meeting held in April also attracted 400 persons. The organization’s message to the surrounding community was simple: Panic was the only thing they had to fear. </p><p>Despite efforts to stave off panic selling and block-busting, the neighborhood witnessed an unprecedented rise of homes being placed on the resale market by 1962. MCA received a $9,330 grant from the Cleveland Foundation the following year as seed money to fund its operations. To counteract the dissuasion of white families from purchasing homes in the neighborhood by banks and realtors, the community association immediately formed a real estate committee. A listing service was developed to bring together home buyers and sellers, and marked the organization’s first endeavor to proactively attract white residents to rent and buy homes in Moreland. Early efforts to stabilize the community also focused on pressuring the City of Shaker Heights to enforce housing code violations. The City was urged to acquire and demolish homes deemed unsuitable for rehabilitation, thereby increasing the visual desirability of the community while decreasing its population.  </p><p>Moreland’s community activists quickly forged an alliance with the City of Shaker Heights through their work with School and Recreation Boards, the Mayor and City Council. As noted in a 1966 newsletter, MCA enlisted municipal help to “maintain a good neighborhood —clean, attractive, convenient, served by good schools, good municipal services, good recreational facilities, and good business establishment.”  The underlying objective of the association’s efforts was to create a stable, attractive and integrated neighborhood. While not presuming “to define by numerical ratio the idea of ‘racial balance,’” MCA advocated for a “neighborhood in which people of many racial, religious, and ethnic groups can live in fellowship and mutual trust.” </p><p>The African American community in Moreland continued to grow throughout the 1960s, facilitated by the increased number of homes placed on the resale market. While the integrated community association eased neighborhood tensions during a time of rapid racial transition, its successes in attracting new white home owners to the area were limited.   By the mid-1960s, MCA shifted its emphasis to advocating for large-scale urban renewal projects. A task force, composed in part by Moreland residents and representatives of the City, recommended the development of a master plan for the community in 1966. These efforts culminated in the Styche-Hisaka Plan, an ambitious locally funded urban renewal project that focused on the redevelopment of Shaker Heights’ southern neighborhoods. Plans for Moreland included the revitalization of its commercial district, street improvements and the removal of older, high-density housing stock. A civic center, townhouses, park spaces and service center were proposed to replace many residential homes. While the civic center was never realized due to objections by the Moreland community, homes would be demolished to make room for the Shaker Heights Service Center and a park-townhouse development.  </p><p>Lateral efforts to renew housing in Moreland were initiated by MCA beginning in 1967. The Shaker Foundation was established by the association to purchase and rehabilitate rundown houses. Properties were then rented or placed on the real estate market for sale. Loans with below-market interest rates were offered by the foundation to entice potential buyers. The community group was also represented in the Shaker Heights Housing Office, which hired one member of the Moreland, Ludlow, Lomond and Sussex community associations to act as housing coordinators. As an arm of the municipal government, the Housing Office’s committee worked to attract white homeowners into the southern region of Shaker Heights and combat practices by realtors and banks that discouraged neighborhood integration. Cooperative work between MCA and the City extended to pursuing private-sector investment for a $2 million revitalization of the Chagrin-Lee-Avalon shopping center in 1969.  </p><p>By focusing efforts on these City-sponsored urban renewal efforts, the work of MCA became intertwined with municipal government operations.  The association continued operating as a community group into the 1990s, but efforts to promote both integration and urban renewal projects were increasingly pursued by members through their involvement with City boards and committees. These official mechanisms for promoting the stabilization of Moreland emerged during MCA’s first decade of existence, and were largely a response to work undertaken by the organization. Projects implemented and advocated by the community organization during the 1960s and early 1970s guided the development of the neighborhood over the subsequent three decades, and helped redefine both the physical landscape and character of the Moreland community.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/844">For more (including 11 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-20T05:26:48+00:00</published>
    <updated>2026-04-17T19:17:37+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/844"/>
    <id>https://mail.clevelandhistorical.org/items/show/844</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Sutton Place: An Experiment with Suburban Renewal]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Following five years of land acquisitions, demolition and construction, the Sutton Place townhouse development opened for sale to the public in May of 1971.  The experimental, aluminum-based housing project was designed to draw middle- and upper-class professionals into the Moreland neighborhood.  The new housing emerged from a controversial urban renewal project headed by the City of Shaker Heights during the late 1960s, and was greeted with picket signs by the Cleveland Association of Real Estate Brokers.  Learn why...   </em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/d30be98a5b9ab816657464798ced5af6.jpg" alt="Architectural Sketch of Sutton Place Townhouses, 1970" /><br/><p>Standing before a crowd of 200 community members in the fall of 1968, City of Shaker Heights Mayor Paul K. Jones offered his assurances to constituents gathered at Shaker Heights High School Auditorium. An urban renewal plan had sparked public debate over the future of Shaker Heights’ Moreland neighborhood, and the role that the City would play in shaping its landscape. Mayor Jones urged those in attendance to support the passage of bond issues totaling $7.25 million in an upcoming November election to help the “maturing city regain its youth.” The proposed development, however, went beyond cosmetic adjustments for an aging infrastructure. Both homes and commercial structures would need to be razed for the construction of a new service center and townhouse project. Over 200 families would be displaced.  </p><p>The urban renewal efforts were dependent on the public’s approval of three bond issues by a 55 percent majority vote. A $4 million bond would finance the construction of a service center on Chagrin Boulevard between Ludgate and Menlo Roads. The installation of 41 traffic signs, the relocation of city utilities for townhouses, and the widening and improvement of over a dozen streets was attached to the passage of a $3 million bond. A $250,000 park improvement bond funded the creation of a semi-public green space for the townhouse site, as well as providing for the creation of additional public spaces in Shaker Heights’ southwestern region. The proposed park and townhouse project, which would later be named Sutton Place, encapsulated the goals of this urban renewal effort: to physically recreate the Moreland neighborhood as a way of stabilizing property values and promoting the “re-integration” of white residents.  </p><p>The projects, and their supporting bond issues, grew from an ambitious and highly controversial redevelopment plan created by Leonard Styche and Don Hisaka for the City of Shaker Heights. Their focus on the Moreland neighborhood was prompted by efforts to stabilize the community. During the 1960s, homes in Moreland had been placed on the resale market at an alarming rate and the community transitioned from nearly all white to over two-thirds African American. Concurrent efforts to shape and support these urban renewal plans were spearheaded by the Shaker Communities Housing Office.  </p><p>Funded by both the City’s government and school system, the organization was established in 1967. Four housing coordinators were hired from the membership of the Moreland, Ludlow, Lomond and Sussex community organizations in order to aid realtors with selling properties in their respective neighborhoods. The Housing Office worked in collaboration with and generally towards the same ends as the community organizations. The group expressed concerns that if the Moreland community became exclusively African American, then other neighborhoods would follow “one by one.” While the community associations were a positive force in advocating for integration and promoting diversity as a value of Shaker Heights’ collective identity, their work during the late 1960s often focused on attracting white homeowners to the Moreland neighborhood. Support of the park-townhouse project was one such effort. </p><p>The gathering at Shaker Heights High school was not the first public meeting over the proposed redevelopment efforts. Since the Styche-Hisaka Plan was announced in February of 1967, objections, suggestions and revisions had been discussed at length by local community associations, block clubs, the Housing Office, concerned citizens and government representatives. Plans for a Civic Center in the Moreland neighborhood had been scrapped, and new emphasis was placed on diverting traffic flow away from residential neighborhoods and creating green spaces at the request of the public. The Mayor also promised that the City would assist with the relocation of those impacted by the urban renewal efforts. </p><p>A revised master plan was now on the table for a public vote. A representative of William Gould & Associates, the architectural firm employed to design Sutton Place, manned a slide projector to accompany Mayor Jones’ pitch to the concerned citizenry. Maps and photos offered those in attendance a glimpse at a possible future for the Moreland neighborhood’s townhouse and park space. The housing stock and grid layout, both of which developed outside of the control of the Van Sweringen Company during the 1920s, would be revamped with curvilinear streets and low-density housing.  </p><p>The proposed Sutton Place development not only aimed to aesthetically unify the area with surrounding Shaker Heights neighborhoods, but to act as a physical barrier between the City of Cleveland and the inner suburb. The neighborhood grid was reshaped with a cul-de-sac that encircled the townhouse and park, and blocked incoming northern traffic from Kinsman Road in the City of Cleveland. In addition to new traffic patterns, 85 homes on six acres would be replaced with 15 townhouses that half-encircled open park grounds. While not yet approved by voters, the City began its efforts to acquire properties within the area beginning in January, 1966. </p><p>With support from the City’s community organizations, Shaker Heights voters overwhelmingly approved all three bond issues on November 5, 1968. The demolition of properties on Sutton (East 150th Street) and Colwyn (East 152nd Street) Roads began in January, 1969. Only one house remained at the western edge of the proposed development by November. Through its efforts to provide assistance with relocation, the City tracked 85 of the 140 families displaced by the townhouse project. Forty families relocated within Shaker, and 16 moved to Cleveland. Twenty-six single family homes and 59 duplexes were removed from the grounds. In their place, a townhouse complex emerged.  </p><p>Sutton Place grew from a proposal in the Styche-Hisaka Plan to provide alternative housing options that retained “the characteristics of a fine residential community” for potential middle- and upper-class homeowners. A planned townhouse development offered “the amenities and advantages of home ownership and the conveniences of apartment living.” Designed by William Gould & Associates for Alcoa Constructions Systems, Inc., the project was an experiment in using aluminum for residential construction. Structural components, as well as windows and exterior siding, were forged of aluminum to create durable, energy efficient and weatherproof residential housing.  </p><p>The City of Shaker Heights Planning Commission approved plans for the Sutton Place Townhouse Development on July 20, 1970. Construction began soon after. While the City acquired the grounds, the townhouses were built and sold under Alcoa Construction Systems, Inc. Plans for the two-story townhouses centered on the park space. Living and dining areas opened up to patios at the rear of the entrance, which faced outwards towards the semi-public grounds. Thirty townhouses comprised the park-townhouse development at completion, and prices ranged between $35,500 to $37,000 (corresponds to $235,000 in 2018). The townhouses opened for display to the public in May, 1971.  </p><p>The construction of mid-priced, modern townhouses in Shaker Heights was an effort to promote integration in the Moreland neighborhood. Prior studies by the Moreland Community Association noted that white families were willing to rent in the neighborhood, but not buy homes. This was attributed to the unmodern look and interior layout of the aging housing stock. Joseph Laronge, Inc., the real estate company handling sales of Sutton Place for Alcoa, noted, “we plan Sutton Place to be a special way of living, we hope to have true integration here in a way that will make this a model community.” The new housing, however, predominately attracted upper-income, professional African Americans. The park and townhouse project still succeeded in its goals. The landscape had been reshaped and clearly delineated as a Shaker Heights community. The upper Moreland neighborhood was visually and physically set apart from the City of Cleveland at its western and southern boundaries. The neighborhood’s population density fell, and urban housing stock was replaced with green space and contemporary residences. Despite the successes of the Sutton Place project, public debate over the redevelopment and re-integration of the Moreland neighborhood continued. </p><p>Upon opening its model home to potential buyers in 1971, the Sutton Place townhouses also attracted picket signs of the Cleveland Association of Real Estate Brokers (CAREB). The African American association demanded the right to have a real estate agent on premises at Sutton Place, and to present qualified candidates for sales. Alcoa had previously extended exclusive selling rights to the white-owned Joseph Laronge, Inc. While CAREB was eventually invited to be on site during sales, and an uncharacteristic 50-50 split of commission was proposed by Joseph Laronge, Inc., the offers were refused. CAREB rejected on the grounds that African American real estate agents would not be able to go into a white community and sell new housing under similar conditions. They demanded full commission. While this request was denied by Laronge, the protest by CAREB reflected a larger, ongoing public debate over both the City’s urban renewal plans and reintegration efforts in the Moreland neighborhood. The role of the City and the community associations in both refashioning the physical landscape and promoting the reintegration of white residents in African American communities increasingly came under fire from the public during the 1970s and 1980s. These debates eventually advanced a more nuanced, balanced and self-reflective approach to advocating for integration in white and African American neighborhoods by the City of Shaker Heights and its neighborhood community associations. The City of Shaker Heights has continued to promote integration and pursue redevelopment projects that diversity housing stock within its southern neighborhoods. A new townhouse development, The Van Aken Townhouses, opened for sale in 2018 and is planned to include 33 new-construction townhomes near the intersection of Sutton Road and Van Aken Boulevard.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/843">For more (including 8 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-20T04:44:46+00:00</published>
    <updated>2026-04-17T19:17:40+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/843"/>
    <id>https://mail.clevelandhistorical.org/items/show/843</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Heinen&#039;s Fine Foods: A Supermarket Chain&#039;s Shaker Roots]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Heinen's Fine Foods grew from within the bustling Kinsman-Lee commercial district to become both a revered neighborhood institution and a thriving supermarket chain with stores located throughout the Greater Cleveland area.   With origins as a small storefront butcher shop in the Kinlee Building, the story of Heinen's Fine Foods is intertwined with the history of a flourishing commercial district at the intersection of Kinsman and Lee Roads.</p></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/77d27e861f4418e7cc9fe9d22f5b42cd.jpg" alt="Kinsman Road, 1936" /><br/><p>The northeast quadrant of the Chagrin Boulevard and Lee Road intersection sat empty in the winter of 1990. The only remaining structures along Chagrin Boulevard between Lee and Avalon Roads were Shaker Hardware and Heinen’s Grocery Store at the eastern end of the lot. The two businesses had been selected to anchor a ten-million-dollar redevelopment project of Shaker Towne Center initiated by the City of Shaker Heights. Both had ties to the Kinsman-Lee community dating back to the intersection’s early development as a retail hub for the growing populations of Lomond and Moreland neighborhoods. While Shaker Hardware would stay at its present location, Heinen’s, Inc., was to move just west of its 23,000 square foot building into a 43,000 square foot supermarket. An aisle of parking for the new site sat directly north of the grocery’s place of origin at 16621 Kinsman Road (now Chagrin Boulevard). Once a small storefront butcher shop, the business grew within the bustling Kinsman-Lee commercial district to become both a revered neighborhood institution and a successful grocery chain with supermarkets throughout the Greater Cleveland area.  </p><p>As recounted by business founder Joseph H. Heinen in the 1950s, the beginnings of Heinen’s Grocery Store can be traced back to 1929 at the northeast corner of the Kinsman-Lee intersection in Shaker Heights. The German immigrant had worked at butcher shops in Cleveland since his youth, including seven years at Dedreux Market Co. stores. Following a heated disagreement with a boss, Heinen quit his job and opened a small meat market on Kinsman Road. Heinen’s timing and choice of locations proved key to his success. </p><p>Sustained by rapid population growth in the southwest region of Shaker Heights, both land speculators and business owners prospered in the Kinsman-Lee district. The site was previously designated for commercial development by the Van Sweringen Co., and businesses operated out of homes east of Lee Road along the north side of Kinsman Road during the early 1920s. A lot with 212 feet fronting Kinsman Road and 203 feet on Lee Road had sold in 1922 for $29,000. The purchaser sold the land soon after to a group of investors for $40,000, which in turn sold it in 1924 to the H. A. Stahl Company for $70,000. The property was once again passed on for around $90,000 to the Union Trust Company, which immediately leased the corner for ninety-nine years to the Kinlee Company. A purchase option was offered at $110,000, effective from 1929 to 1939. The Kinlee Company demolished the existing homes and erected a commercial building at a cost of $75,000. Twelve storefronts comprised the new building. Upon opening in March, 1926, all spaces had been subleased. With similar speculation occurring on the northwest corner of Kinsman-Lee, the <em>Cleveland Plain Dealer</em> noted that the “two corners of Lee and Kinsman roads afford two of the best illustrations of the money to be made in Greater Cleveland land investment.”   </p><p>Cleveland newspapers reported the quick leasing of all business spaces in the commercial district through the time Heinen set up shop in 1929. The Great Atlantic & Pacific Tea Co., Cleveland’s largest merchandising chain, announced that their Kinsman-Lee branch was the busiest of nearly 500 regional stores that year. Listed as 16621 Kinsman Road in the 1930 Cleveland City Directory, plat maps place Joseph Heinen’s butcher shop at the eastern corner of The Kinlee Building. Dedreux Markets Co. also moved into this structure in 1929. Heinen would later reflect on these early years operating the store: “It amazed me. I didn’t expect to do as well. I think the section had a lot to do with it. It was a very fertile spot.” </p><p>By 1931, stores extended along the east side of Lee Road between South Moreland (now Van Aken Boulevard) and Kinsman Roads. Six hundred feet east along the north side of Kinsman Road also housed commercial structures. Development quickly moved to the southern side of Kinsman Road, attracting many of the businesses housed in the Kinlee Building’s small storefronts. Six storefronts and 12 offices opened in a new structure at the intersection of Kenyon, Lee and Kinsman Roads in 1933. A building permit for 16708 to 16710 was filed in July 1933. A block structure connecting the two buildings opened its doors in November 1935. At that time, all spaces had been leased. Both the Dedreux Market Co. grocery and Great Atlantic & Pacific Tea Co. relocated to the new block building, which also housed a Woolworth Co.  </p><p>Joseph Heinen was among the new tenants on the south side of Kinsman Road. His small butcher shop, having earned a reputation for cleanliness and high-quality products, was thriving amidst an economic recession. Looking to expand, the entrepreneur relocated to a double storefront at 16708 and 16710 Kinsman Road. The new store, however, would offer more than just meat. Responding to demands of customers for additional products, food options such as canned goods, seasonal vegetables, and peanut butter were offered. This mixture of salable items was unique within the Kinsman-Lee shopping district, and marked the beginnings of Heinen’s Grocery Store. The deed for the property was transferred to Joseph Heinen in 1936. </p><p>The grocery continued to grow at the double storefront in the Kinsman-Lee neighborhood through midcentury. During this time, Joseph Heinen began early efforts to expand as a chain in Cleveland’s affluent suburbs. New stores in Cleveland Heights and Shaker Square opened in 1939 and 1950, respectively. The Kinsman store would once again move in 1953, relocating to 17021 Kinsman Road. Nearly occupying the entirety of a city block, the modernized space offered both a large parking lot and interior designed for customer convenience and comfort. These new features guided the future character of Heinen’s chain of stores. Walls were painted in soft colors, with special attention paid to the accessibility, presentation and lighting of the store’s goods. Check-out conveyors were equipped with ‘magic eyes’ to speed up the cash register process, and a policy of parcel pickup service was implemented where attendants loaded groceries into customers’ vehicles.  </p><p>A period of rapid expansion followed. Eleven supermarkets and a distribution warehouse would be opened throughout the Greater Cleveland area between 1953 and 1990. In 1987, the City of Shaker Heights announced its plans to completely overhaul the Kinsman-Lee commercial district. As one of the few areas zoned for commercial purposes, economic growth in the district was critical to providing tax revenues in a predominately residential city. While not in disrepair, the area faced increased competition from malls in Cleveland’s eastern suburbs. </p><p> Prior to redevelopment, the Kinsman-Lee district had three supermarkets, three gas stations, four delicatessens and numerous specialty shops. Characterized by its many specialty shops, the recently branded Shaker Town Center lacked a strong anchor store, unified management, convenient parking and a cohesive identity. Despite strong opposition from business owners, the public showed support for the City-sponsored project by voting down an alternate redevelopment plans that would have placed revitalization efforts in the hands of multiple private developers.  </p><p>Early plans for Shaker Towne Center centered on building a 40,000 square foot upscale supermarket, which would be complemented by a drug store, a bank and a variety of retail shops. All office spaces would be removed. The City acquired the land and then sold it to Chase Properties for development. Heinen’s, Inc. was selected to be the anchoring supermarket. The company agreed to sell their current building to the City, and lease the proposed shopping center at the heart of the development. During the winter of 1991, Heinen’s relocated to its new home at the intersection of Chagrin Boulevard and Lee Road. Once a tiny butcher shop, the family owned supermarket had grown from within the Kinsman-Lee commercial district to become both an integral component of the neighborhood’s commercial identity as well as a thriving regional supermarket chain.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/842">For more (including 12 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-19T15:49:20+00:00</published>
    <updated>2026-04-17T19:17:36+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/842"/>
    <id>https://mail.clevelandhistorical.org/items/show/842</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Heights Public Library: A Legacy of the Van Sweringens&#039; Shaker &quot;Group Plan&quot;]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Public library services in Shaker Heights grew from within the walls of the village's school system. By mid-century, the library had emerged as a valued civic institution.  Culminating in the opening of a stately structure on Lee Road in 1951, learn how these early years shaped the identity of Shaker Heights Public Library.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/c852ba06bfec7b746c5b7aa61ea6bdee.jpg" alt="Shaker Heights High School Library, ca 1929" /><br/><p>In 1913, a Van Sweringen “Group Plan” was beginning to take form in the young village of Shaker Heights. Construction of a stately school on Southington Road was nearing completion.  Borrowing from the neighboring City of Cleveland’s ambitious efforts to centralize civic buildings, a large oval tract had been donated to the village by the Van Sweringens as a potential site for an elementary school, town hall, high school and small library. While Boulevard School would be the only structure realized at this site, the short-lived plan displays early efforts to anchor civic life around school buildings in Shaker Heights’ emerging residential community.   </p><p> The Van Sweringen brothers invested heavily to bring this vision to fruition. A 1923 promotional publication for the Village of Shaker Heights claimed the investment of over two million dollars in property and equipment to the development of the village’s five educational institutions, and noted their intentions of building a school to serve each square mile of the suburb.  By 1931, ten public schools had been constructed.  Civic life centered around these educational institutions, which regularly housed the social, recreational, cultural and religious activities of the community. Despite the inclusion of a library in early plans for the Village of Shaker Heights, a public building devoted to this use was never erected during the suburb’s developmental years. Library services, however, grew from within the walls of Shaker Heights schools to become a valued public amenity. Prompted by community demand, an independent school district library was established in 1937 and the institution found a home in the Lee-Kinsman Building at the intersection of Kinsman (Chagrin Boulevard) and Lee Roads. By mid century, the library had emerged as a civic institution in its own right. These early years shaped both the future development and identity of Shaker Heights Public Library. The library’s significance as a civic institution and anchor of the Moreland neighborhood was reaffirmed in 1993 by a return to the place of its founding, the site of the former Moreland School.   </p><p> Public library services in Shaker Heights grew from the dedicated study rooms and book collections of the village’s school libraries. The only Shaker Heights library recognized by the Library Club of Cleveland and Vicinity in its 1924 handbook was operated out of Shaker Heights High School. The school, which would later be renamed Woodbury Elementary School, established its library in 1919. A graduate of Western Reserve University Library School was appointed as librarian the following year.  The library was available for use by teachers and students during the day.  Its materials supplied Shaker Heights’ classrooms and school libraries. Transition from a school-based system into a public institution was prompted by the creation of the Cuyahoga County Public Library during the early 1920s. </p><p> Spearheaded by librarian Linda Eastman of the Cleveland Public Library, efforts to make the nationally renowned institution available to county residents were met with popular support. The Ohio State Legislature authorized the creation and funding of county libraries in 1921, and a regional vote approved the establishment of a Cuyahoga County district the following year. With the law to be enacted in April of 1924, Cleveland Public Library’s County Department was formed to begin making preparations for the extension of library services to all persons living within the county.  Operated as a department of Cleveland Public Library, the County Library was an independent institution with its own personnel, book collection and funding. Early efforts focused on utilizing schools in outlying areas as distribution centers for library materials. The existing public libraries in Cleveland were also made available to county residents beginning in March, 1924. </p><p> Shortly after the creation of the County Department, negotiations began with Shaker Heights Superintendent of Schools to transform Shaker Heights High School Library into a branch of the new library system.  The village’s Board of Education approved the plans in June, 1924, and services were made available to the public beginning in October of that year. A basement room at the high school was converted into a workspace for staff, and new shelving was added to the library.  The existing book collection was supplemented by the County Library, and the position of school librarian taken over by a county employee. </p><p> The new librarian continued lending materials for classroom collections at Boulevard, East View, Malvern, Onaway and Sussex elementary schools, and immediately implemented in-house programming for Shaker Heights elementary school classes.  To accommodate its new adult patrons, the library extended weekday hours till five in the afternoon and opened on Saturday mornings. Access to the library was briefly offered on Tuesday evenings, but little demand was found for the service.  </p><p> During its first two years of operations at Shaker Heights High School, the County Library documented a steady rise in the circulation of materials. A 1926 report by the County Department noted that “the grown people of the community have discovered that the library is there and are demanding more service than our very new organization can give.” It was also quickly determined that the site of Shaker Heights High School was “far from ideal as a library center.”  A new branch of the County Library was planned for Moreland School, which was under construction at the time.   Shaker Heights Board of Education approved plans for a large room and workspace to be dedicated for use as a public library within the building.  </p><p> The public library in Moreland School opened on November 2, 1926. Final plans for the site included a room for adults, a room for students, and a work space for staff. The new facility housed a mixed collection of books culled from both County Library resources and the Shaker Heights High School collection. Moreland School’s library immediately supplanted the High School as the center for elementary school book distribution and classroom visits, but the High School branch remained staffed by its county-funded librarian and housed administrative duties for patron registration. Demand for library services from both students and adults continued to grow, and the Board of Education approved the purchase of a book truck to facilitate transportation of incoming and outgoing requested materials.   </p><p> Over the next decade, library services in Shaker Heights expanded as part of the Cuyahoga County Library system. Both Shaker Heights High School and Moreland School branches remained opened to the public, and furnished books to Shaker Heights’ Junior High and seven elementary school libraries. In response to community demand for increased services, including weekend and evening hours, the Shaker Heights Board of Education approved the creation of an independent school district library in 1937. A seven-member Library Board of Trustees was appointed by the Board of Education to govern the institution, which served the same geographic area as the school system. The Library Board was responsible for developing, implementing and overseeing all polices related to the library, including its services, budget and staff.  The Cuyahoga County Library remained affiliated with the successor institution, allowing patrons to borrow from its circulating system. The independent library, however, operated separately from the Cuyahoga County branches and received a share of the intangible property tax revenue that financed the region’s libraries.   </p><p> Arrangements were made to secure a site for the library at the intersection of Lee and Kinsman Roads soon after its institutional founding.  The owner of the Lee-Kinsman Building would erect a 49- by 70-foot, one-story addition to his commercial structure, and the newly installed Library Board agreed to lease the building for five years. Additionally, the board hired Ellen Ewing as Head Librarian to oversee the process of organizing and purchasing books for the Shaker Heights community. Opened to the public in 1938, the leased storefront was only planned as temporary headquarters. In 1941, the Board of Education agreed to sell property on Moreland School grounds to the Library Board for the construction of a new library. East View School, which had served as the neighborhood’s elementary school prior to the opening of Moreland Elementary School, had been converted into warehouse space; It would be demolished to make room for the new structure. Bond issues were approved by Shaker Heights voters in 1945 and 1948 for library construction, but construction was delayed due to World War II.</p><p> Concerns over the legitimacy of the independent school district library also delayed construction plans.  Beginning in 1946, the County Budget Commission reduced the income of several regional independent libraries. Interpreted as an attempt by the Cuyahoga County Library to absorb Shaker Heights’ library, the actions of the commission presented “an intolerable situation…that…will hamper the operation of the library in the coming year, jeopardize the proposed library building and deny the citizens of Shaker Heights the library services for which they have clearly expressed their desire.” The situation grew dire with the passage of a state law that barred the establishment of independent libraries in 1947. Because no prior law existed permitting Shaker Heights from withdrawing from the county system, the future of the library was in question.   </p><p> In 1948, the Board of Education announced it would initiate a test case to determine the legal status of independent library systems. The sale of $150,000 in notes was ordered towards financing construction of the new Shaker Heights Library, which the Clerk-Treasurer refused to issue. The case went before the Cuyahoga County Court of Appeal, and was decided in the Board of Education’s favor. The Court of Appeals compelled the Clerk-Treasurer to sell Shaker Heights’ bonds, confirming the legality of independent libraries established prior to the 1947 state law. Bids were accepted by the Shaker Heights Library Board in 1949 for the construction of a new edifice at 3450 Lee Road, the current site of the Stephanie Tubbs Jones Community Building. The library’s construction was long overdue.  More than 30,000 books were packed into the existing small, storefront location.  </p><p> The new library opened to the public in 1951. Just as the head librarian curated materials for Shaker patrons, the state-of-the-art facility was fashioned to reflect the character of the community. The interior of the civic building exuded a comfortable, home-like setting. Elaborate woodwork, easy chairs, multicolored drapes, end tables, reading lamps and an open fireplace offered visitors the ambiance of a residential study. Upon entering a room devoted to the history of the Shaker religious community, peg board floors and an off-white paint job presented patrons with a historically accurate replication of the religious sect's penchant for the austere. Low tables marked areas devoted for use by children, while space for quiet study acted as a memorial to the recently deceased Ellen Ewing. </p><p> Over the next four decades, the independent library continued to expand and diversify its services. Building renovations were made, the Bertam Wood branch opened and a number of outreach programs were instituted. Computer terminals replaced card catalogs, while patron access to library materials grew exponentially with the introduction of the Online Computer Library Catalog database and CLEVNET.  The introduction of videocassettes, books-on-tape and audio compact discs to the library catalog precipitated a surge in circulation beginning in the late 1980s.   </p><p> Sources of revenue to finance library services also changed. Beginning in 1974, county funds were supplemented through the passage of local library tax levies. Shaker Heights residents regularly displayed support for their independent library through the passage of operational levies since that time.  Per capita circulation of Shaker Heights Public Library materials consistently remained the highest in the county during the 1980s and 1990s. </p><p> As the once-spacious building at 3450 Lee Road grew crowded with materials and patrons, plans were developed to expand and modernize the main library.  After exhaustive studies, the recently vacated Moreland School site next door was chosen as the library’s new home. Previously relegated to rooms at the eastern entrance of the structure between 1926 and 1938, the library would return to Moreland School as the primary occupant. The school house would once again be an anchor for civic life in the region. The new library was dedicated and opened to the public in 1993.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/841">For more (including 15 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-14T15:44:22+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/841"/>
    <id>https://mail.clevelandhistorical.org/items/show/841</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Chelton Park: Creating Spaces to Play in the Moreland Neighborhood]]></title>
    <summary type="html"><![CDATA[<p><strong><em>The creation of public spaces in the Moreland neighborhood has been both a point of collaboration and contention between local residents and the City of Shaker Heights since the 1960s.  The efforts of Moreland Community Association in advocating for the development of Chelton Park set a precedent of community involvement in park building activities which lives on to this day.  </em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/56974d173011659fe551eccd78c689df.jpg" alt="Faces of Moreland, 2016" /><br/><p>Convening in Chelton Park during the first week of August, 2016, bands of volunteers joined artists Gary Williams and Robin Robinson to take part in the final stage of a community art endeavor that aspired to beautify the public space. A bleak retaining wall was to be transformed into a colorful representation of the surrounding Moreland community.  With chalk and paintbrushes in hand, participants spent their summer days outlining and painting interlocking shapes along an eastern barrier that divided recreation grounds from the Shaker Heights School Bus Garage. The final mural depicted images of Moreland neighborhood residents surrounded by jigsaw puzzle pieces. Overseen and guided by the non-profit art organization Sankofa Fine Art Plus, the Chelton Park Mural Project had evolved from community input as part of the City of Shaker Heights’ Moreland Rising program.  Culminating in the Faces of Moreland mural, the dividing wall now serves as an apt tribute to the Moreland community’s long tradition of advocacy for the development of public spaces within the neighborhood.  The advancement of park building projects, as reflected through the development of Chelton Park, had been both a point of collaboration and contention between Moreland residents and the City of Shaker Heights since the 1960s.  </p><p>The need for public parks in Moreland had long been apparent by the time of Chelton Park’s opening in 1964.  The area’s only designated recreation facilities and playground were located at Moreland School.  This was typical of Shaker Heights neighborhoods.  Local schools acted as the nucleus of community life and identity, and provided grounds for civic and recreational activities. Moreland’s residential layout, however, presented unique conditions that demanded a different approach to public space.  Small property lots and the prevalence of multifamily homes precipitated a need for accessible community recreation facilities.  Additionally, play space at the school had dwindled over time following the construction of a library, warehouses, bus garages and parking lots. What remained of the land was often unavailable due to school activities, and its asphalt surface precluded use for activities such as baseball and football. While neighborhood children used vacant lots and city streets for play, the practice was discouraged by police.  </p><p>The first realized efforts to promote park building were initiated by the Moreland Community Association (MCA).  Formed in the spring of 1962, the community group was modeled after and inspired by the Ludlow Community Association. Its primary goals were to deter block busting and promote stability within the neighborhood.  Moreland had witnessed an unprecedented rise in the number of homes being placed on the market, in part a reaction to racial integration in the southwest region of Shaker Heights. Beyond efforts to manage the neighborhood’s racial composition, MCA advocated for improvements to municipal services and the creation of community recreation grounds.  </p><p>Upon its founding, MCA quickly began work with the Shaker Heights Recreation Board to identify locations for the development of local playgrounds. These sites were conceived as designated play spaces for the neighborhood’s estimated 1,300 children, as well as a means of promoting urban renewal through the creation of an aesthetically attractive landscape.  United in purpose to create stable, attractive and livable communities, MCA and the City did not always align in their perception of where parks should be located and how they were to be used. </p><p>  Early park building efforts focused on two sites.  Four adjoining lots owned by the City near Milverton and Sutton Roads were recommended as a tot-lot facility.  Grounds behind a commercial building on Lee Road between Hampstead and Nicholas Roads were chosen for potential use as a play field.  The City of Shaker Heights Finance Committee swiftly rejected plans for the proposed Milverton-Sutton playground.  The land’s potential value for future development, inaccessibility to the total community, and proximity to parks in other neighborhoods were cited as reasons for not moving forward with the project. In a letter penned to City of Shaker Heights Mayor Paul K. Jones for the Moreland Community Association in March, 1963, Mrs. Netta Berman expressed, “We are appalled at the possibility of the development of this site for other than recreation purposes.”  </p><p>Within a month of sending the letter, Nette Berman presented Shaker Heights City Council a petition containing 889 signatures to demonstrate support of MCA’s plans for neighborhood playgrounds. Despite continued objections to the Milverton-Sutton site, the City Council approved the purchase of a 240 by 200 parcel of land between Hampstead and Nicholas Roads in February, 1964.  A house on the property was to be demolished to create an entrance from Chelton Road, and three lots developed as a community playground.  </p><p>In October, 1964, the playground off Chelton Road was dedicated.  Mayor Paul K. Jones spoke at the ceremony, recognizing the collaborative efforts of the Moreland Community Association and Shaker Heights' Recreation Board. Recreation facilities, including a baseball backstop and field, were added during the Spring of 1966. For the park’s youngest visitors, a fenced-in tot-lot was situated at the south end of the play field.  Shrouded from the dangers of stray baseballs, the area offered benches, a Swedish Gym, a climb-around, a slide, a steam engine and five spring-loaded saddle mates of differing animal types.</p><p>  The Moreland Community Association continued working with local government officials to guide the maintenance and development of neighborhood recreation spaces over the next two decades. In 1968, the organization offered its support for a City-sponsored bond issue that included funds to develop open spaces within the southwest section of Shaker Heights.  The issue’s passage helped finance the construction of Sutton Place, a controversial six-acre combination park and town house development.  The community organization also advocated for city property at Hildana Road and Chagrin Boulevard to be transformed into a play space and ice-skating pond.  </p><p>A new community organization took the lead advancing recreational facilities for the Moreland community during the 1990s.  Founded in 1991 as Moreland on the Move, the community group merged with the Moreland Community Association in 1994 to establish Moreland on the Move Community Association.  These institutions oversaw the renovation and expansion of Chelton Park as part of a larger effort by the City of Shaker Heights to overhaul its playgrounds and recreational amenities during the first half of the decade.  </p><p>  In the fall of 1992, the City hired a landscape architect to redesign the playground in Moreland.  Plans included the purchase of two adjoining properties on Chelton Road to open the grounds for better visibility and security.  The new park was to be made over as a play space for elementary school children.  An application for a Community Development Block Grant was submitted by the City to finance the project, but the proposal was denied. Shaker Heights City Council agreed to move forward and fund the plans, which had received widespread support from Moreland residents and its community organizations. Two homes were acquired and demolished, and existing playground equipment was reinstalled closer to Chelton Road.  In the spring of 1995, the revamped park opened to the public.  </p><p>Municipal government efforts to develop and improve green spaces within the Moreland neighborhood once again surged following 2010.  The City of Shaker Heights had begun receiving disbursements of over $2.75 million in federal grants the prior year for Neighborhood Stabilization Programs through the Cuyahoga County Department of Development. This funding aimed to counteract the devastating impact of the national foreclosure crisis in hard-hit communities such as Moreland.  Foreclosed and abandoned properties quickly accrued in the city land bank.  While some homes were rehabbed and placed on the market, dilapidated structures that undermined neighborhood stability were demolished.  The ensuing vacant lots were maintained by the city while being marketed to buyers wishing to build quality new homes within the neighborhood. Empty lots were also developed into parks and playgrounds for the community.   </p><p>In Moreland, $181,000 in National Stabilization Program funding was utilized to enhance the neighborhood’s playground and park facilities. Working in collaboration with Moreland on the Move Community Association to identify the needs of neighborhood residents, the City developed two new playgrounds in vacant properties.  The Menlo Tot-Lot was designed for children two to five years old, and the Ashby Play Lot was created as a neighborhood play space.  Funds were also allocated to the Chelton Park Expansion Project.  The City purchased and demolished a home adjacent to the park, landscaped the grounds, and added new fencing, amenities and playground equipment.  Throughout the park building process, community members actively engaged in its planning.  A petition signed by over 100 members of the Moreland community in 2015 helped advance the Chelton Park Mural Project, which used public art to physically inscribe the neighborhood’s identity into the popular recreation grounds.</p><p>  In 2018, the Moreland neighborhood boasts five recreation spaces available to its residents.   Continuing a long tradition of collaboration between community members and the local government in park building projects, the City of Shaker Heights made a concerted effort to engage local residents in the development and implementation of plans initiated through Neighborhood Stabilization Programs. This partnership, dating back to the creation of Chelton Park in the 1960s, has guided the creation of meaningful, attractive and usable spaces in the Moreland community.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/840">For more (including 15 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-07-09T11:40:39+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/840"/>
    <id>https://mail.clevelandhistorical.org/items/show/840</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Temple Beth-El: A Jewish Sanctuary in Shaker Heights]]></title>
    <summary type="html"><![CDATA[<p><strong><em>On September 15, 1957,  the congregation of Temple Beth-El gathered to dedicate the first built synagogue in Shaker Heights.  Despite the city's substantial Jewish population, the physical development of civic associations in the suburb had only recently begun to be realized.  Under the spiritual leadership of Rabbi David L. Genuth, Temple Beth-El would become a refuge for modern Orthodox Jewish religion, culture and education within Shaker Heights.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/bade6c3adf0ba4913b3256428679a226.jpg" alt="Temple Beth-El, 1957" /><br/><p>On July 29, 1951, more than 500 guests of Temple Beth-El convened at the Hotel Hollenden ballroom in downtown Cleveland to witness the dedication of the congregation’s Sefer Torah. Speakers at the ceremony included Rabbi David L. Genuth of Temple Beth-El, Ohio Governor Frank Lausche, and Mayor John W. Barkley of Shaker Heights. Rabbi Genuth, spiritual leader and founding member of the congregation, addressed the crowd with his vision for Temple Beth-El. “Our doors shall be open to all seeking a refuge and a haven from the troubles of the world, regardless of race, color or creed. Our temple shall be a sanctuary to the poor and the rich, the weak and the strong.”  Governor Lausche followed, observing the long and enduring history of Jewish persecution.  Mayor Barkley then welcomed Temple Beth-El to Shaker Heights, remarking “It is a people that make a city great. Your organization will make a valuable addition to our fair city.”  While Rabbi Genuth founded Beth-El to cultivate traditions of Jewish Orthodoxy within Shaker Heights, it was fitting for the public ceremony to be held in the neighboring City of Cleveland.  Efforts to institutionalize Jewish life in Shaker Heights had only recently begun to be realized.  The physical development of Jewish civic associations in the suburb was noticeably overdue, as was the newfound municipal support for their creation.    </p><p>Although not reflected in physical structures, Shaker Heights had long been home to an active Jewish community. As early as the 1920s, Cleveland’s many Jewish newspapers announced the births, deaths, bar mitzvahs, confirmations, business ventures, real estate purchases, and general comings-and-goings of the Shaker Heights community.  Increasingly throughout the 1930s, Jewish clubs and organizations regularly met in Shaker Heights homes for a variety of events that included garden parties, tea socials, sewing circles, and discussion groups. While hosting events in homes was common during the era, official meetings and charity events of Jewish clubs such as Kinsman-Shaker B'nai B'rith, Shaker Heights Masada, and Hadassah branches were typically held outside the suburb’s boundaries.  </p><p>As evidenced by these activities, a 1937 population study estimated that fifteen percent of the Shaker Heights population was Jewish. This accounted for over 3,600 individuals in 837 families. Fifty-seven percent of these Jewish families were members of congregations.  Despite the presence of a substantial Jewish population, there were no dedicated houses of worship in Shaker Heights. This lack of grounded religious organizations was partly due to the community’s ties to synagogues in both Cleveland and, increasingly, Cleveland Heights. Although shrinking in size and influence, large Jewish communities centered in Glenville and along Kinsman in the Mount Pleasant neighborhood remained the hubs of religious and cultural life through the 1930s.     </p><p>The dearth of Jewish institutions within Shaker Heights, however, can also be attributed to exclusionary real estate policies implemented by The Van Sweringen Company during the 1920s.  Restrictive covenants in deeds issued following 1925 deterred property sales to Jews, African Americans and Catholics, and strict building standards discouraged types of religious architecture. While the deed restrictions did not explicitly deny home-ownership on the basis of religion or race, the covenants required the re-sale of a home be approved by the majority of neighboring property owners.  Masked under the guise of community standards, the process discouraged both real estate agents and homeowners from entering into negotiations with non-white and Jewish prospective buyers.  Despite a Supreme Court decision declaring restrictive covenants unenforceable in 1948,  the practices were commonly employed and actively hindered access to housing in many Shaker Heights neighborhoods well into the 1950s.   </p><p>Because many properties in the southeast region of Shaker Heights were developed outside the Van Sweringens’ control, restrictive covenants were less likely to impede Jewish home ownership in the Moreland and Lomond neighborhoods.  A substantial Jewish community emerged near the intersection of Kinsman and Lee Roads during the 1940s, providing increased urgency for the development of religious institutions.  </p><p>Three new Jewish congregations in Shaker Heights were chartered during this period of Jewish settlement. Established in 1947, the Temple of Shaker Heights was led by Rabbi Albert L. Raab of the N’Vai Zedek Congregation in Mount Pleasant. The congregation initiated fundraising for a $250,000 religious complex to be located in the Kinsman-Lee neighborhood, but the project was never realized.  Temple Emanu El was founded that same year, holding both services and religious school at Moreland School. The Reform Jewish congregation moved their services to Plymouth Church of Shaker Heights within the year. Congregants continued to hold religious services and classes in Shaker Heights until 1954, when land was acquired to construct a synagogue in University Heights.  The Suburban Temple, a splinter of Emanu El, was established in 1948. The congregation held services in the Lomond School Auditorium until securing land in Beachwood to construct a temple in 1954. At midcentury, the Emanu El and Suburban Temple congregations were in the process of raising funds to construct synagogues.  While the city of Shaker Heights remained devoid of any permanent Jewish religious edifices, efforts were underway to ground religious life in the Kinsman-Lee neighborhood.   </p><p>In the fall of 1950, four families gathered at the home of Rabbi David L. Genuth on Hildana Road for the purpose of establishing the “First Hebrew Sanctuary in Shaker Heights.”   Aspiring to fill the “long apparent need” for Orthodox services in the suburb, the small group founded Beth-El.  Aided by the Shaker Heights School Board, Orthodox services were quickly scheduled to be held at the Moreland School Auditorium on Saturday mornings.  Within four weeks, the congregation was granted a charter by the State of Ohio. </p><p>  Reputed for his philanthropic, civic and cultural endeavors, Rabbi Genuth quickly grew the Beth-El congregation.  The Rabbi had long been an active and influential member of Cleveland’s Orthodox Jewish community.  Between 1933 and 1950, he acted as spiritual leader of the Kinsman Jewish Center in Mount Pleasant.  Modern Orthodox services were implemented under his guidance in 1937, and the congregation grew to over 400 families by 1940.  The Rabbi had also been instrumental in the development of the Cleveland Zionist Society, and helped found both the Jewish Community Council and the Shaker-Kinsman B’nai B’rith.  Like many congregants of the Kinsman Jewish Center, Rabbi Genuth relocated from Mount Pleasant to a home in Shaker Heights’ Kinsman-Lee district by the early 1940s.  With the announcement of the new congregation in Shaker Heights, both loyalties to the Rabbi and a desire to worship within the emerging Kinsman-Lee community aided in its rapid growth.   </p><p>In February, 1951, Beth-El celebrated its new charter at the Heights Jewish Center in Cleveland Heights.  That August, the sacred Sefer Torah was presented to the congregation and blessed at the Hollenden Hotel celebration.  Efforts were well underway to create a permanent space where Jewish religious life could be observed within the boundaries of Shaker Heights.   A frame dwelling, rumored to be the oldest standing farmhouse in Shaker Heights, was acquired by the Beth-El congregation in July of 1951 at 15808 Kinsman Road.   The grounds of the new property were consecrated, and the temple dedicated in August.  Before a capacity crowd, a procession led the congregation’s Torah scrolls into the building.   While the modest structure was only envisioned as a temporary home, Temple Beth-El was now equipped to provide for the educational, cultural and religious needs of the community.    </p><p>Due to limited facilities at the farmhouse, High Holy Day Services were held in the Moreland School Auditorium in 1951. Beth-El histories recount these ceremonies as the first time in the history of Cleveland that “a modern Orthodox congregation held services where men and women sat side by side and worshipped together.”  The years that followed witnessed a flurry of organizational and fundraising activities.  A Sisterhood was organized, a Sunday School established, cemetery lands purchased in Mt. Zion Memorial Park, existing grounds renovated to meet city codes, and plans prepared for the construction of a new synagogue. Doors remained open to the surrounding community daily throughout these years, with Rabbi David Genuth offering counsel to all that entered the Temple in Shaker Heights.   </p><p>On August 22, 1954, Rabbi Genuth stood before his congregation to perform groundbreaking rituals and initiate construction of Beth-El’s new synagogue. Below an open tent fronting the farmhouse, Mayor Barkley delivered the principal address to commemorate the establishment of the city’s first permanent Jewish temple.  The Mayor was presented with a bound Hebrew and English copy of the Song of Solomon, which had been printed in the recently formed state of Israel.  The turning of the soil symbolized the institutionalization of Jewish religious life in the community of Shaker Heights.  </p><p>The successes of Temple Beth-El can in part be attributed to its close ties with the municipal government.  While the City had already shown a willingness to work with the Jewish community in providing access to its schools for use in religious services during the late 1940s, a personal relationship between Rabbi Genuth and Mayor Barkley helped color the interaction between these two institutions. Upon news of John Barkley’s election in 1950, Rabbi Genuth had penned a letter of congratulations to the Mayor-elect. The written correspondence evolved into a friendship.  From the outset, the congregation found city officials to be supportive of their ambition to build a Jewish sanctuary in Shaker Heights.  Permissions were secured by both the Mayor of Shaker Heights and the Superintendent of Shaker Heights Schools to use the Moreland School Auditorium for forum meetings and religious services.    Upon Barkley’s subsequent acceptance of invitations to participate in Beth-El’s public ceremonies, relationships were forged between the Mayor and numerous congregation members.    </p><p>Through Mayor Barkley’s participation in public ceremonies, a precedent was set for the involvement of future administrations in Beth-El’s religious affairs. Personal ties would also be built by Rabbi Genuth with Mayors Wilson G. Stapleton and Paul K. Jones. The various Mayors participated in nearly all public events during these early years, including annual officer installations, construction-related ceremonies, ribbon-cuttings, and dedications.  This eventually extended to their attendance at significant religious observations, and a tradition emerged that the Mayor of Shaker Heights visited services on High Holy Days. The friendship and goodwill between municipal leaders and the congregation proved beneficial through the many difficult years of inspections, planning and construction of Temple Beth-El’s new structure.   </p><p>On September 15, 1957, Governor Frank Lausche and Mayor Wilson G. Stapleton of Shaker Heights convened to celebrate the dedication of Temple Beth-El’s House of Worship. The American colonial-type structure, situated at the rear of the historic farmhouse, was officially opened as the first built Synagogue in Shaker Heights. Designed to reflect the architectural motif of Shaker Square, the building merged traditions of the Jewish community and a historically exclusionary suburb. The dedication of a synagogue did not mark an end to the suburb’s troubled history of discriminatory real estate practices. The symbolic support offered by the City of Shaker Heights to Temple Beth-El throughout the 1950s, however, indicated the beginnings of an institutional shift towards inclusivity that would later become a cornerstone of the city’s identity.  Fittingly, the banquet that followed the official opening of Beth-El was held in Naiman Hall of the new synagogue.  </p><p> Under the leadership of David Genuth, Temple Beth-El continued to expand. The synagogue become a refuge for modern Orthodox Jewish religion, culture and education within Shaker Heights.  The congregation grew to 450 members by its tenth anniversary, 80 percent of whom lived in the immediate vicinity of the neighborhood. Even as the Kinsman-Lee Jewish community dispersed to the outer-ring suburbs of Cleveland during the 1960s and 1970s, Temple Beth-El maintained many of its members and a full schedule of religious services. The historic synagogue regularly reached full capacity on High Holy Days.  After nearly twenty-four years of service as the spiritual leader of Temple Beth-El, Rabbi Genuth passed away on February 23, 1974.  The Shaker Heights congregation continued on its path of fostering the traditions of modern Orthodox Judaism for the next twenty-five years.  Attrition, continued decline in the surrounding neighborhood’s Orthodox Jewish population, and the burdens of an aging structure impelled the sale of the synagogue to the City of Shaker Heights in 1998. Under the spiritual leadership of Rabbi Moshe Adler, the Beth-El congregation merged with 35 members of Beth Am to form Beth-El — The Heights Synagogue in January, 2000. The congregation is currently located in Cleveland Heights.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/838">For more (including 10 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-06-24T01:00:40+00:00</published>
    <updated>2026-04-17T19:17:42+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/838"/>
    <id>https://mail.clevelandhistorical.org/items/show/838</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Moreland Doubles and Bungalows: Residential Development in Shaker&#039;s Former East View Village]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Visible along the tree-lined streets of Shaker Heights’ South Moreland neighborhood, large porches embellish the first and second stories of double family homes. These stately dwellings offer passersby clues to the area's unique story of development as East View Village during the first two decades of the 20<sup>th</sup> century.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/87020c70384b5f1a3dff7b325e95a25b.jpg" alt="Two Family Homes on Hildana Road" /><br/><p>One might be inclined to think that the homes of South Moreland existed prior to the area’s annexation by Shaker Heights in 1919. Similar to almost half of the housing in the suburb, however, the Moreland neighborhood emerged amid a flurry of construction during the 1920s. While many of the buildings no longer stand, more than 550 homes were erected in Moreland during this era of unprecedented growth for the Village of Shaker Heights. The distinctiveness and historical significance of the neighborhood speaks to the timing and circumstances of residential development in Shaker Heights' lower region, previously a part of East View Village. The differing paths of growth for these two communities converged following the exclusive suburb's annexation of the rural village, contributing to the present-day boundaries - and character - of the City of Shaker Heights.</p><p>Histories of Shaker Heights typically center upon the successes of the Van Sweringen brothers in growing what would become one of America’s premier suburbs. Central to this story is the Van Sweringens’ adherence to strict guidelines for the appearance of homes and landscapes, made possible by their company's singular control over the large tract of land initially laid out as the suburb. Through the implementation of deed restrictions, highly-regulated building standards and zoning ordinances, the Village of Shaker Heights became known for its harmonious architectural consistency, beautified public grounds, and highly landscaped streetscapes. However, the Moreland neighborhood, along with other small pockets of land along the edges of the city, offer a different and equally important side to the story of development in Shaker Heights.</p><p>The region currently encompassing much of the Moreland, Lomond, Sussex, and Fernway neighborhoods was once a part of East View Village. Established in 1906 from lands of the declining farming community of Warrensville Township, East View Village originally included the area between East 140<sup>th</sup> Street and Warrensville Center Road. Harvard Road and the lands held by the Shaker Land Company acted as the southern and northern boundaries, respectively. With Cleveland growing inexorably to the west, the decision to carve out a village within Warrensville Township was likely rooted in concerns of being annexed by the emerging city. Since the turn of the century, portions of Brooklyn Township, Newburgh Heights, Glenville, and South Brooklyn had been annexed to Cleveland by way of both community choice and court order. While annexation provided governmental services and municipal facilities to surrounding regions, opponents often cited the pitfalls of decreased governing independence and the perceived corrupting influences of the city. </p><p>During its brief existence between 1906 and 1919, East View Village was both a farming community and an emerging middle- and working-class neighborhood for eastern and southern Europeans living along Kinsman Road. The semi-rural region, probably best known to Clevelanders as a speed trap along their route to Randall Park Race Track, was in the path of suburban development. Land in East Cleveland, Cleveland Heights, the Village of Shaker Heights, and East View Village was being acquired and improved by residential developers by 1913. Among these speculative interests in East View Village were the Van Sweringen brothers, who had already acquired properties in what would become Shaker Heights' Fernway neighborhood. At the time, nearly all grounds within a nine-mile radius of Cleveland’s city center had been divided into lots, and the reach of allotment dealers extended from the eastern edge of Bratenahl down to Bedford. A 1915 appraisal of the region reflected East View Village lands as having grown in value more than any other district, with an increase of more than two and a half times their worth in under five years.</p><p>The increase in land value, however, did not mean the small village was without its problems. Initially tied to the City of Cleveland for select municipal services, a policy was instituted by Cleveland's Board of Education in 1913 that discontinued the practice of providing education to regional children by annexing suburban school districts. The following year, Cleveland’s fire department announced it would no longer respond to East View Village fire alarms following the refusal of residents to pay a bill. Agreements for fire protection and access to certain schools would eventually be made with the Village of Shaker Heights, but the small community remained tied to outside municipalities for providing basic services to its populace. The increase in land values also meant that East View Village would be subject to larger tax levies by the City of Cleveland.</p><p>Not everyone preferred village life. Residents along East 140<sup>th</sup> Street petitioned for annexation by Cleveland in order to receive cheaper water services in 1914. Still, growth was on the horizon. Van Sweringen interests needed to build a large population base to financially support their planned rapid transit system. Agents for the real estate entrepreneurs pursued all available East View Village farmlands near the Shaker Heights enclave. The Shaker Overlook Company, along with a host of other allotment dealers, was also busy acquiring, subdividing, and improving lands in East View Village and the eastern border of Mount Pleasant. Formed by Emory H. Komlos and Clifford E. Sherry, the Shaker Overlook Company, the Rapid Transit Land Company, and the Parkhill Land and Allotment Company developed over 1,350 building lots in the areas to the west and south of Shaker Heights beginning in 1915.</p><p>While the Vans marketed Shaker Heights as a high-class suburb, the allotments in East View Village were designed to attract people of more limited means. Propelled by the promise of a rapid transit system that would drastically reduce travel time to Cleveland, East View Village property dealers attempted to entice buyers with large lots, churches and schools open to Catholics and Protestants alike, and a year of free potatoes delivered to their doorstep. Additionally, advertising for these lands mirrored the marketed attributes of Shaker Heights: plentiful sunshine, pure air, stable property values, and neighbors of the “right sort.”</p><p>In 1917, a majority of the lands held by the Shaker Overlook Company was annexed to Cleveland. This included substantial properties on the southwest outskirts of what was to become the Shaker Heights border. The land company, along with a small host of other developers, maintained small lots of lands in what is now the Moreland neighborhood. By 1918, they were beginning to sell new doubles and single-family homes along the border of Shaker Heights, as well as on Milverton, Birch (Colwyn), and East View (Sutton) Roads. </p><p>With large portions of East View Village already annexed to Cleveland by 1919, the remaining residents of the small village voted in favor of becoming part of Shaker Heights. This acquisition of land created the current southern boundaries of Shaker Heights, and brought in areas that now compose the neighborhoods of Moreland, Sussex, Lomond, and Fernway. As evidenced by a 1922 map of properties being sold by the Van Sweringen Company, the brothers had purchased and subdivided nearly all annexed lands. Beyond a handful of randomly located lots in Lomond and Sussex, the only substantial areas not held by the Van Sweringens were the entire South Moreland neighborhood between East 156<sup>th</sup> Street and Lee Road and the southernmost portion of North Moreland.</p><p>Having evaded development by the Van Sweringens, these lands were not subject to the deed restrictions or architectural standards placed upon other lands within Shaker Heights. Following the opening of the Shaker Heights Rapid Transit in 1920, demand for housing in the exclusive suburb grew. During the 1920s, nearly 550 building permit cards were filed for the Moreland area. Comparatively, 67 permits were requested during the 1930s and 234 cards filed in the 1940s. The South Moreland neighborhood quickly filled in with American Foursquares, Bungalows, Cleveland Doubles, and smaller single-family houses. This new housing reflected the popular types and styles of homes being built in Cleveland's inner-ring suburbs such as Mount Pleasant and Newburgh Heights. As advertised, the land companies were building homes within the exclusive suburb for middle- and working-class consumers.</p><p>The Van Sweringens similarly began exploring the development of more affordable housing and apartments for their newly annexed lands. These efforts, however, were guided by more traditional architectural leanings. A myriad of rules for home and apartment construction were published, and an architectural review board designated to monitor new construction on their lands. The new standards countered the popular building trends that characterize development in the South Moreland neighborhood. All homes were required to be two stories in height, thereby barring Bungalow style structures. Apartments, two-family houses, duplex houses and terraces were allowed, but contained to designated streets. The multifamily homes built on approved grounds, however, were required to have the outward appearance of being single-family structures. </p><p>With these restrictions firmly in place by the mid-1920s, the Moreland neighborhood would stand architecturally distinct among its Shaker Heights counterparts. The community's vernacular doubles and single-family homes reflect early 20<sup>th</sup>-century building trends in both Cleveland and the United States. The homes are also a reminder of the varied paths that converged with the suburb's annexation of East View Village, and how these regional influences shaped both the development and character of what is now the City of Shaker Heights.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/837">For more (including 15 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-06-20T02:10:46+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/837"/>
    <id>https://mail.clevelandhistorical.org/items/show/837</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Moreland Elementary School: Historic Focal Point of the Moreland Neighborhood]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Built in the Roaring Twenties to provide an elementary school education for the children of the families that were moving into the fast-growing, southwesternmost neighborhood of Shaker Heights, Moreland Elementary School not only lent its name to that neighborhood, but also became the neighborhood's iconic  landmark and its enduring symbol of heritage, transition, and renaissance.  </em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/c0f8664caa0c0ed039e3e2bec1bdea26.jpg" alt="Moreland Elementary School (1926-1987)" /><br/><p>The Van Sweringen brothers knew that a premier suburb required a premier public school system.  So, it was not surprising that, in 1913, just one year after the incorporation of Shaker Heights, its Board of Education began implementing the Vans' vision, undertaking an ambitious building program that proposed to place a new elementary school in every neighborhood of the village. When neighboring East View Village was annexed in 1920, the school building program was extended to that new territory, which soon became home to Shaker Heights' southernmost residential neighborhoods.</p><p>Prior to the annexation, children in East View Village had attended elementary school in a small, four-classroom building located on the west side of Lee Road between South Moreland (Van Aken) Boulevard and Kinsman Road (now Chagrin Boulevard). That school building continued to be used by the Shaker Heights Board of Education for several years as an elementary school for children living in Shaker's southwesternmost neighborhood--later known as the Moreland neighborhood. By 1924, however, the Board recognized that the building had become inadequate to accommodate all of the school-age children living in this fast-growing area of Shaker Heights. Accordingly, in that year, the Board decided to build a new, larger elementary school just to the west of East View School, on a parcel of land sold to it by the Van Sweringens.</p><p>Charles Winning Bates, an architect from Wheeling, West Virginia, who had designed other school buildings in Shaker Heights, was awarded a contract by the Board of Education to design this new school.  Bates designed it in the neo-Georgian style, matching all other Shaker school buildings of its era. Three stories tall, brick, and with a grand entrance facing South Moreland (Van Aken) Boulevard, the new building was to have 28 classrooms — seven times as many as old East View School, as well as a teacher's restroom, a principal's office, a medical room, and an auditorium-gymnasium. After the Shaker Heights electorate approved a bond issue in November 1924 which had earmarked $425,000 for the new school building, construction commenced in 1925. By 1926, the building was completed, and on March 15 of that year the first children moved out of East View School and marched a few hundred feet into the new building, which was initially called Lee-Moreland School.</p><p>From the late 1920s until the late 1950s, Lee-Moreland School, which was by 1940 simply called Moreland School, served a largely Jewish population living in the Moreland neighborhood. In addition to providing a quality public education to the neighborhood's children, the school building also served as a meeting place for many Jewish organizations, as a place where sacred Jewish days were celebrated or commemorated, and even as a religious school for Temple Emanu El and the Cleveland Hebrew School. Beginning around 1960, as many Moreland neighborhood Jewish families moved to suburbs north and east of Shaker Heights, they were replaced largely by African American families, many of whom were moving out of Cleveland and its overcrowded school system, and into Shaker Heights with its nationally recognized, excellent school system.  </p><p>Racial transition in Shaker Heights presented challenges to many institutions in many places throughout the city, but perhaps none greater or more important to the city's future than those faced by Moreland Elementary School. Fortunately, the school was headed in this era by a principal who was more than up to the task. Orville Jenkins, who grew up in southern Ohio, attended college at Bowling Green University, taught as a teacher for a number of years, and then became principal of an elementary school in the Toledo, Ohio, area. In 1956, the Shaker Heights Board of Education hired him as the principal of Moreland Elementary School. Jenkins, who purchased a home on Scottsdale Boulevard in the Moreland neighborhood, was soon recognized as an excellent principal, and, as well, a fiery advocate for integrated schools. When the Moreland neighborhood began undergoing racial transition in the 1960s, Jenkins was among the leaders of the neighborhood who engaged in concerted efforts to stop blockbusting, to keep the neighborhood stable, and to preserve the high standard of community life there. He helped found the Moreland Community Association (MCA) in 1962 and he permitted the new organization to hold its meetings and functions at Moreland Elementary school. He instituted an individualized instruction program at the school, designed to help children to learn at a pace most appropriate for them. And, he became a friend to all children in the school.  Jenkins was said to have known the first name of every child in the school. He served as school principal, as well as a trustee of the MCA and other community organizations, including the Shaker Historical Society, until his untimely death at age 46 in October 1969.</p><p>Despite the efforts of Principal Jenkins, and many others in Shaker Heights, to keep Moreland an integrated neighborhood, by 1969 its population had become overwhelmingly African American, and, according to a November 18, 1969 Plain Dealer article, the number of African American children attending Moreland Elementary School had reached ninety-five percent. The Moreland Community Association, with a goal of seeing Moreland Elementary School re-integrate, petitioned the Shaker School Board of Education to initiate a program to bring in white children from other neighborhoods of Shaker Heights to achieve that.  Ultimately, Shaker Heights BOE, after a series of public meetings, instituted a voluntary busing program (the "Shaker Plan") in the city, which, with modifications in the mid-1970s, resulted in a somewhat improved racial balance at Moreland in that decade.</p><p>At about the same time that the voluntary busing program was instituted in Shaker Heights, the city began suffering a decline in the number of school-age children in its public school system and the Board of Education began experiencing financial difficulties in maintaining all of the existing school buildings. To remedy this problem, the Board of Education ultimately adopted a school reorganization plan that led to the closing of Moreland Elementary school in 1987, despite vigorous protests from the Moreland neighborhood. While Shaker Heights initially considered selling the old school building for private redevelopment, it was eventually persuaded to preserve it because of its importance to the Moreland neighborhood's history and identity. In 1993, after a renovation process was completed, the former Moreland Elementary School became the new main branch of the Shaker Heights Public Library.  </p><p>More than two decades have now passed since Moreland Elementary School was transformed into the new Shaker Heights Public Library.  While the historic building now serves a different purpose in the community, the purpose it serves is still an educational one. And, perhaps more importantly, at least to the Moreland neighborhood, the building continues to be a focal point for the neighborhood, a beloved landmark, and an enduring symbol of the neighborhood's heritage, transition, and renaissance.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/835">For more (including 12 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-05-09T15:06:42+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/835"/>
    <id>https://mail.clevelandhistorical.org/items/show/835</id>
    <author>
      <name>Jim Dubelko</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Town Center: Redeveloping Moreland&#039;s Historic Shopping Center]]></title>
    <summary type="html"><![CDATA[<p><strong><em>Beginning in the late 1950s, the City of Shaker Heights took a number of  actions designed to keep the Moreland neighborhood's historic shopping center at the intersection of Chagrin Boulevard and Lee Road vibrant and a favored place for Shaker Heights shoppers.  Among these were renaming it Shaker Town Center in 1984 and promoting it as the city's downtown shopping district.  But what the city proposed to do in 1987 was perhaps the most extraordinary of all.</p></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/4e26154b7b22400af09b5485d439b2a1.jpg" alt="Shaker Towne Centre  " /><br/><p>The history of commercial activity at the intersection of Chagrin Boulevard and Lee Road  goes back more than 150 years to when the area was still part of Warrensville Township.  In or about 1866, at the northeast corner of the intersection--where the Shaker Town Center Convenience Shopping Center now stands--Alonzo and Rachel Gillette opened a tavern which for decades served people traveling on the Kinsman plank road to and from Cleveland and other cities.  Retail shopping stores, however, at or near the intersection, did not appear until much later.</p><p>In 1920, as a result of the annexation of East View village to Shaker Heights, the intersection, which was by this time called Kinsman-Lee Corners, became part of the Van Sweringen brothers' planned suburb.  The first retail businesses located at or near the intersection were operated out of a string of  houses on the north side of Kinsman Road (Chagrin Boulevard), east of Lee Road.  According to a 1923 Cleveland Directory, one of the earliest of these was a grocery store owned by Czech immigrants John and Ella Buzek at 16611 Kinsman.  Buzek's grocery store operated for only a few short years before the land upon which it sat was sold and the house razed to make room for a one-story brick commercial building erected on the northeast corner in 1925.  The Kinlee Building, with seven store fronts facing Kinsman Road and five facing Lee Road, was home to a number of early Shaker Heights retail stores, including Shaker Heights Hardware Store, one of the city's oldest extant retail businesses.  </p><p>Other commercial buildings soon followed at or near this intersection, which a Plain Dealer article in 1926 called one of the fastest growing commercial areas in Cuyahoga County.  Notable among them was the Lee-Kinsman Building, erected on the northwest corner of the intersection in 1929.  Located on land previously owned by the Van Sweringens, it was one of only a few of the early-era commercial buildings at Kinsman-Lee Corners that reflected the Van Sweringens' exacting  standards. Two stories tall, and with a semi-circular facade that fronted both Kinsman and Lee Roads, it was designed by the same architectural firm responsible for Shaker Square.  </p><p>By 1931, the area surrounding the intersection, with its rich assortment of commercial retail buildings on Kinsman and Lee Roads, was now being referred to as the Kinsman-Lee Shopping Center. For many years thereafter, it was a vibrant retail shopping place for Shaker residents, featuring such well-known past and present Shaker businesses as Heinen's grocery store, Kinsman-Lee Bowling, Shaker Theater, The Village Market, Glin's Grocery and Meat Market, Horton's Jewelers, Budin's Delicatessen, Sol's Delicatessen, Chin's Kin Lee Restaurant, Leonello's Restaurant, Gays Shoe Store, F.W. Woolworth, Lota Kelly Sportswear, Baskin-Robbins, Hough Bakery, Just Rite Cleaners, and C.C. Nicholls Sporting Goods, just to name a few. However, by the mid 1950s, its early twentieth century urban design featuring store fronts located close to the street and limited off street parking made it obsolescent. Adding to the shopping center's woes was neglected maintenance by building owners, a matter which the local merchants association complained about to the city as early as 1957. Matters only worsened when the 1960s decade arrived and the first regional shopping malls to the north and east opened, drawing Shaker shoppers out of the city. Finally adding to the city's and merchants' concerns was ongoing racial transition in the southwestern neighborhoods of the city, which was seen as contributing to white flight from the shopping center.</p><p>Concerns over the negative impact that these conditions at the Chagrin-Lee-Avalon Shopping Center--as the retail shopping area was now called following the name change of Kinsman Road in Shaker Heights  in 1959--led the city government to take action, initially to protect its tax base, but later also to attempt to preserve the integrated status of its southwestern neighborhoods.  One of the first actions it took was, in 1960, to purchase the deteriorating Kinlee Building, located on the northeast corner of the Chagrin-Lee intersection. The building was razed and the land sold to a developer who built Chagrin-Lee Plaza, a two and one-half story commercial and medical office building which was set back from the intersection in order to provide more off street parking for patrons.  In the years that followed, the city took additional actions, including actively working with the Chagrin-Lee-Avalon merchants association to improve the the shopping center area. These collaborative efforts included streetscape improvements, additional off street parking, low cost building improvement loans, free planning services, and the "Be a Shaker Shopper" public relations program. In 1984, the city and merchants association also took the dramatic step of rebranding the entire shopping center as  Shaker Town Center and promoting it as the city's downtown shopping center.  </p><p>Despite all of these actions,  however, by 1987 the city had concluded, based on studies by the Cuyahoga County Regional Planning Commission and various other planners consultants, and the report of the Shaker Towne Centre Citizens Advisory Committee appointed by Shaker Heights Mayor Stephen J. Alfred, that a more radical change was needed.  In order for the Chagrin-Lee-Avalon Shopping Center to become competitive with nearby regional shopping centers and malls, and bring Shaker residents--particularly white residents--back to the shopping center, it would be necessary to extensively rebuild the center and provide for its ownership and operation by a single business entity. Accordingly, the city proposed to purchase ten acres of shopping center properties on the northeast corner of Chagrin Boulevard and Lee Road, raze the buildings, and sell the land to a developer to build and operate a convenience shopping center there.</p><p>Shortly after it was made public, the city's redevelopment proposal was met with opposition from a number of retail business owners, some of whom alleged that the purpose behind it was to remove African American merchants and African American shoppers from the center. Thereafter, in June 1989, when Shaker Heights city council authorized the city administration to proceed with the redevelopment proposal, several of the objecting business owners and a self-styled "tax fighter" gathered signatures and filed initiative petitions with the city, seeking to roll back local taxes and to renovate, rather than redevelop, Shaker Town Center. In the November 1989 election, both initiatives were soundly defeated, permitting the city to proceed as planned. During the period 1990-1992, all land purchases were made, the site was cleared, a developer was selected, and the new convenience shopping center was built, featuring as its anchor tenants long-time Shaker businesses, Heinen's Grocery Store and Shaker Heights Hardware Store.  </p><p>The new convenience shopping center of Shaker Town Center has now operated on the northeast corner of Chagrin Boulevard and Lee Road for a quarter of a century. Changes have been made to it over the years, including the construction of a north-south street through the center to provide better access to Van Aken Boulevard as well as to the retail stores on the south side of Chagrin Boulevard.  At least one scholar has criticized the redevelopment, because of its emphasis on higher-end stores designed to attract a higher economic class of shopper, as well-intentioned, but, given the close proximity of Cleveland's Mount Pleasant neighborhood to the shopping center, economically wrong-headed. A survey of local newspaper articles, however, suggests that the redevelopment of the shopping center has been largely viewed by the general public as a success and Shaker Town Center has served as a model for at least one other Cleveland suburb seeking to reinvigorate its aging retail center.   </p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/834">For more (including 15 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-04-25T05:15:22+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/834"/>
    <id>https://mail.clevelandhistorical.org/items/show/834</id>
    <author>
      <name>Jim Dubelko</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[East View United Church of Christ]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/e77a6cf13cfd63150b2094e65303ba66.jpg" alt="East View Congregational Church, 1944" /><br/><p>On November 1, 1970, Reverend George Ramon Castillo and his wife were received into the membership of East View United Church of Christ. The ceremony marked the occasion of Reverend Castillo being installed as the first Black pastor of a Shaker Heights church. Presiding over the service, Rev. John Huston passed on a mission of expanding the fledgling house of worship to his successor with a sermon titled “A Man for This Time.”  When Huston accepted the post just four years prior, the future had appeared bleak for the small church. The congregation had not been able to afford a full-time pastor for over six years, during which time membership dropped from 550 to under 100. The congregation held votes on whether to disband or move to a new site in both 1959 and 1965. Each time, however, members chose to stay at the present location.  The aging institution, with over half its members in their sixties, was financially distressed and facing atrophy; change was needed to remain relevant and survive. </p><p>Although East View would only find stability following 1979 through the efforts of Rev. Valentino Lassiter, the church was given new life by Huston and Castillo’s pastoral leadership between 1966 and 1973.  Membership numbers slowly rose during these years, and the church was rescued by the new African American community it served and represented. A rapid demographic shift in the surrounding Shaker Heights community was at the heart of these changes; regional and national efforts by the United Church of Christ to promote integration within both its congregations and society provided the backdrop to realize this transformation. This moment of transition required that East View reach out to its surrounding community and address what the United Church of Christ recognized as the most pressing moral issue of the day: promoting racial equality by breaking down race barriers and battling the discriminatory behavior inherent in a segregated society. </p><p>The troubles that accompanied declining church membership were nothing new for East View by the 1960s. While many Cleveland religious institutions shuttered their doors or relocated as congregants increasingly moved to the city’s outer suburbs following World War II, living within a rapidly changing neighborhood was par-for-the-course for East View church members. Transformation was illustrative of life in the dynamic Moreland neighborhood, imprinted on the community's design as a stepping stone into the exclusive world of Shaker Heights.  Since its founding in December of 1912, seldom had extended stretches of time passed for the Protestant congregation when either an empty pulpit or financial distress wasn’t following closely behind. A contributing factor to these lurking obstacles, as well as the congregation’s resilience, was the church location: the religious institution was born and grew up along the ever-morphing Kinsman Road. Within the first year of the congregation’s founding, members briefly worshiped at a storeroom near East 139th, quickly moved to a six-room home on East 143rd, and finally purchased a lot on 142nd Street (Elm Street) where a stucco building was constructed.</p><p>Formally named East View Congregational Church, the thirty-member organization was received into the Cleveland Congregational Union in January of 1913.  The small band of founders came from households of Bavarian, German, English and Manx descent, and held jobs such as a factory foreman, rolling stock laborer, steel mill clerk, paint factory tester, and motorcar machinist. The streetcar line running down Kinsman Road not only connected the City of Cleveland with Chagrin Falls, but allowed these workers to live in the semi-rural environs of East View Village.</p><p>While land west of East 140th Street was annexed by Cleveland in February of 1913, the area remained fairly undeveloped until the 1920s. The congregation spent its first decade at this border of Cleveland and East View Village. The area would develop outward from Kinsman Road during these early years. On the Cleveland side, population grew in bounds and extended east towards East View Village. Known as Mount Pleasant and Kinsman Heights, the neighborhoods predominately attracted eastern and southern Europeans; they also included one of Cleveland’s few Black enclaves. To the east of the small church, the Van Sweringen brothers were purchasing all the available lots and farmlands in East View Village that their agents could acquire at a reasonable price.</p><p>With East View Village’s population never growing much beyond 600 persons, the pool of potential recruits for East View Congregational Church was severely limited during its first decade of existence. A growing Jewish and Catholic community of neighbors along Kinsman Road in Cleveland didn’t increase the odds for growth either. Despite these evangelical limitations, the congregation slowly increased and an addition to their building was constructed in 1918 for use in programs such as Sunday School. The church struggled to retain their leadership throughout this time, and often relied on support from the Congregational Union of Cleveland to assist with salaries. During periods between the revolving cast of pastors, it was common for visiting ministers to arrive at the church only to find a handful of attendees. In 1919 and 1920, the congregation voted on whether to disband. Both times it was decided to persevere despite financial hardship. To save money, East View began sharing a pastor with the struggling United Church Congregational Church in 1920. Additionally, joint services were held with local Methodist Episcopal congregations during summer months.</p><p>By the end of 1922, East View was once financially again able to employ their own pastor - the congregation’s sixth in ten years; with the hiring of Reverend John Logan, the church would find a period of relative stability between 1922 and 1929.  Although characterized as a “man without the slightest suggestion of gifts as a speaker,” the new minister offered patience, persistence and administrative capabilities. This set the stage for the congregation to not only grow, but embark on a campaign to build a new place of worship. In June of 1923, the members of East View Congregational Church unanimously voted to sell their property on East 142nd Street and relocate a half mile to the east on Kinsman Road.</p><p>East View Village was no more by the time the congregation voted to move. The area surrounding East View Congregational Church had been annexed to Cleveland in September of 1917, as well as additional sections of the village being acquired by the city in February of 1919. With much of their lands gone, residents of East View Village voted to be annexed by Shaker Heights in November of 1919. The church on 142nd Street sat within Cleveland, and the ruralesque character of Kinsman Road was beginning to change as the Jewish and Italian communities grew and migrated eastward. Similar to the residents of East View Village, the small church congregation looked towards the restrictive suburban community of Shaker Heights to be their new home.  Herbert C. Van Sweringen, treasurer of the Congregational Union of Cleveland, assisted East View Congregational Church in finding the new location. The brother and occasional employee of Oris and Mantis Van Sweringen encouraged the congregation to choose land in Shaker Heights, and negotiated the purchase of a lot of land and farmhouse where the church now sits.</p><p>By March 1924, the deal was complete and East View’s congregation acquired the Gibbs homestead at East 156th and Kinsman Road. The farmhouse was used by the congregation while construction of the new structure was underway, and later sold in order to help pay for the new church. Reverend Logan then began the laborious project of scraping together the necessary $100,000 in funding to move forward with church building plans. This proved difficult as the congregation only consisted of 195 members, but they held high hopes for expanding their institution within the rapidly growing Village of Shaker Heights. The only competition for the church would be the more affluent Plymouth Congregational Church, which was miles away and served a “different constituency.” While encouraged to keep their eye on the goal, East View was advised by the Congregational Union against taking steps toward construction in 1926. Undeterred, the congregation proceeded to reduce their expenses by convinced the Church Building Society and Congregational Union to provide the necessary loans and approval. The final cost of the new structure was $60,000. On February of 1928, a capacity congregation attended the dedicatory rites for East View Congregational Church in Shaker Heights.</p><p>Having successfully utilized his skills to build a home for the East View congregation, Reverend Logan “wisely left to open the way for a man capable of building a larger congregation” in 1929.  With a pristine building in the rapidly growing village of Shaker Heights, the church was finally positioned to thrive.   Then came the next stumbling block for the working and middle-class congregation: The Great Depression. A brand-new debt in tow, the congregation found themselves in a financial struggle that lasted through the 1930s. Not all was bad, however. With salary supplements from the Congregational Union, the church procured a dedicated full-time pastor willing to work for below average wages.  Membership grew to above 300 by the mid-1930s. Membership collections, on the other hand, plummeted. </p><p>The anticipated expansion of the church was checked by changes to the areas surrounding the Moreland neighborhood. Throughout the 1930s, the population of Mount Pleasant along Kinsman Road rapidly grew and expanded eastward.  As part of a member canvas performed by the congregation in 1935, a census of the community a half mile distance from East View claimed that 80 percent of residents were either Catholic or Jewish. By 1939, the church reached what they viewed as the “maximum strength of 275 members including children and young people” from about 100 families.  Congregants contributed this ceiling to the continued influx of Italian families into the community.  Anticipated annual collections were only between $3,000 and $3,500 that year, as at least 25 percent of families were either unemployed or on relief. The “distressing condition” of outstanding loans was accompanied by the physical deterioration of the building, which was in need of a cosmetic makeover and some minor repairs. </p><p>The church fared much better over the next two decades as America’s economic depression ended and organized religion experienced a revival following World War II. The 1940s brought the creation of multiple auxiliary groups to foster the social, professional and religious development of its membership. Church grounds were improved in 1942 as the congregation contributed time and labor during a drive to prepare for the institution’s 15th anniversary. Members also undertook a campaign to eliminate indebtedness and pay off $16,000 of outstanding loans in 1944. In December of that year, the congregation burned its mortgage.  </p><p>The impact of the war went beyond just bringing in new church members and temporarily ending economic woes. To the west of East View, the area along Kinsman Road was undergoing a new demographic shift. African Americans from the South migrated en masse to northern cities during and following World War II to meet demands for industrial labor. Cleveland’s Black community grew from 85,000 in 1940 to 279,350 in 1965.  While Cleveland’s African American population was highly segregated in the Cedar-Central neighborhood, the community quickly reached outwards towards Kinsman Road. Discriminatory lending and rental policies similarly shaped the population movement and segregation of working class and poor African Americans along the inner city’s east side.  </p><p>The African American enclave in Mount Pleasant had already expanded to as many as 700 families by 1940.  Lacking deed restrictions or restrictive covenants, this long-standing Black community continued to attract middle class and professional African Americans with the financial resources to move away from the deteriorating and over-priced inner-city housing.   Simultaneously, both physical and economic pathways such as new highway infrastructure and the G.I. Bill presented much of the city’s white and European-descendant communities the opportunity for suburban home ownership.  The Kinsman Road Jewish community began to disperse, moving further east into both Cleveland Heights and Shaker Heights neighborhoods following a U.S. Supreme Court decision making deed restrictions illegal in 1948.  Cleveland’s border with the Moreland neighborhood and East View church was predominately African American by 1960.  Beyond a small population of live-in domestic help and a grouping of about 80 black families in the Ludlow neighborhood, however, Shaker Heights remained nearly all-white. While East View Congregational Church was listed as open to integration in 1957 by the Congregational Union of Cleveland, congregants that year determined that segregation was not yet a pressing problem for their church. Church members decided against taking any type of action at the time to address the issue.</p><p>As the problem of segregation was increasingly brought to light by a national civil rights movement, the small church faced institutional changes.  In 1957, Congregational Christian churches merged with the Evangelical and Reformed church to create the United Church of Christ.  East View voted to join the United Church of Christ in 1961, although the delay was not unique.  The process of creating, redrafting and receiving approval for a church constitution took time: meeting the needs of 1,419,000 Congregationalists and 810,000 Evangelical and Reformed Church members, in over 8,000 semi-autonomous congregations, proved to be a long and labor-intensive undertaking.  With a united leadership, however, the national institution could provide a stronger voice promoting its religious and social agendas.  National, state and regional offices were also better equipped to offer financial support to economically distressed institutions such as East View Congregational Church.</p><p>At the time of joining the United Church of Christ, East View Congregational Church was once again financially troubled. The aging congregation was led by an interim pastor completing studies at Oberlin Theological School.  While congregants previously voted to both remain open and not relocate following the resignation of their pastor due to health issues in 1959, church membership decreased dramatically. Demographic changes in the Moreland neighborhood during the 1960s presented the congregation a new chance for growth. Moreland transitioned from a nearly all white community to over two-thirds African American by the end of the decade.  Previous problems of growing the church in a predominately Catholic and Jewish community no longer applied as this wave of Protestants settled into the neighborhood; issues of integration and segregation could no longer be ignored, however, if the church wished to remain relevant to its surrounding community.  </p><p>Despite declining membership, the path to integration was not clearly laid out and little changed for the church until the mid-1960s.  The issue of segregation and race, however, became the primary national social cause for the United Church of Christ after its Fourth General Synod in 1963. With civil rights legislation being filibustered in the U.S. Senate, and a mass movement pivoted against segregation visibly displayed on America’s streets, issues of racial justice were at the forefront of the nation’s consciousness. Informed by studies and over 20 years of work by sociologists at Fisk University’s Race Relations Department, the United Church of Christ narrowly approved a new policy at its annual national conference that helped define the progressive character of the church going forward. The newly formed United Church of Christ would cut off all funding to churches that practiced segregation.  Additional efforts to advance racial justice were also approved that provided legal aid to demonstrators, developed scholarships for African Americans, supported civil rights legislation, and promoted voter registration drives.</p><p>Born from a union of the Board of Home Mission of the Congregational Christian Churches and the Board of National Missions of the Evangelical and Reformed Church, the United Church of Christ-affiliated United Church Board for Homeland Ministries was charged with administering and leading the efforts to desegregate all churches within the year. Open membership covenants were sent to all members, but it was soon discovered that the demands for integration had little effect at the local level.  A 1964 survey indicated that churches were still discriminating against African Americans, even if by not soliciting for new memberships. Only one-third of United Church of Christ churches were open to all races. Outside of the South, the Midwest had the smallest proportion of integrated congregations at 6.6 percent. Problems in the North rested with its highly segregated society: white churches sat in white neighborhoods, and few African Americans were available for membership. </p><p>Since East View Congregational Church was located in a rapidly integrating neighborhood of Shaker Heights, and bounded on the West by a predominately African American section of Cleveland, the struggling church presented an opportunity for the United Church of Christ to develop a strong interracial congregation. In 1964, the Board for Homeland Ministries voted to provide substantial financial support for this project in Shaker Heights.   State and regional associations of the United Church of Christ also offered financial assistance to the endeavor of integrating East View; the United Church of Christ’s regional governing body, the Western Reserve Association, undertook a research project and set aside money to assist with hiring a full-time minister and developing a complete church program.  The pastor-less East View congregation consisted of 145 members at the time, and its membership only included three Black families.  </p><p>After a year of declining membership and financial troubles, the church received its new full-time pastor.  In January of 1966, it was announced that John Huston would leave his 1,000-member congregation in Lorain, Ohio to take up the cause of rebuilding East View Congregational Church.  Huston was known for his anti-poverty and race relations work in Lorain, and chosen for the Shaker Heights “interracial project” because of his commitment to civil rights. In leaving the large church where he had spent over a decade, the pastor wished to concentrate on his ministerial role as a counselor while earning a doctorate in psychology. </p><p>East View membership had fallen to just 95 members at the time Huston stepped into his new role. A publicity campaign was immediately initiated to let residents of the surrounding community know that the church desired to be integrated. As part of reinventing the church, the congregation changed its name to East View United Church of Christ. After-school programs and Sunday School, both of which had disappeared over the prior decade, were reinstated. Church doors were opened for daily use by community service groups and area students. Huston’s stated goal was to build a symbol of friendship and service, thereby dispelling any distrust or suspicion the community had about the institution. The efforts were met with success over the following year. Huston successfully engaged local youths to participate in a youth choir and multiple charitable volunteer programs. He also implemented an integrated nursery school program that proved popular with parents wishing to give their children a chance to play with youngsters of different races. Organizations such as the Scouts, Brownies and Moreland Community Association used the church space on a formal basis, while neighborhood children took advantage of an open invitation for after-school play and study groups. </p><p>Between 1966 and 1970, Huston continued his efforts to advocate for racial and economic justice. The church would be used as a dialogue center to host group discussion of racial problems, and two college students working at East View coordinated support for the Poor People’s Campaign and Operation Breadbasket. Huston also acted as a member of Mayor Stokes’ Citizens Advisor Committee for Community Development, and worked with other United Church of Christ ministers to develop ways of dealing with problems of urban renewal, police regulations, discrimination in housing and unemployment, and school integration. Huston expanded his role for the United Church of Christ in 1968 to fill a vacancy of pastor for another struggling parish, the Immanuel Church of Shaker Heights.</p><p>National and regional efforts of the United Church of Christ during the late 1960s also continued to focus on promoting race relations and battling discrimination both within the church and in society. Rooted in the premise that the church had a responsibility to remain active in promoting civil rights, the Board of Homeland Ministries continued to allocate its financial resources to support efforts at breaking down racial barriers.  New programs aimed to recruit civil rights workers to fight a rise in terrorism by southern segregationists. Recognizing shortcomings within the church, a committee of Black ministers was formed to act as a pressure group in 1966 to give a stronger voice to the church’s African American membership and address the limited opportunities available to ministers of color. </p><p>As the 1970s drew near, increased national focus was placed on promoting social and economic opportunities for African Americans and promoting racial pluralism.  The church also began using its economic and social influence to advocate for an end to the Vietnam War, combat apartheid, draw attention to ecological exploitation, and fight gender discrimination.   At the regional level, efforts were made to invest United Church of Christ funds in Black-owned businesses and promote church development in African American communities. Localized attempts to improve race relations also continued, as through the development of a Western Reserve Association task force to identify ways of eliminating conscious and unconscious white racism within the church structure. Much of the regional group’s focus on issues of racial discrimination receded in the 1970s, though, as other pressing issues of church development arose.</p><p>In a 1967 letter posted to Martin Luther King Jr., John Huston wrote, “I have felt that unless I did something significant in the area of racial justice I would have been wasting much of my life.”  Huston found this calling in his work with Operation Breadbasket, a selective patronage program implemented by the Southern Christian Leadership Conference that was meant to improve economic opportunities in African American neighborhoods.   A little over a year later, hoping to find “a greater opportunity to work in race relations, helping to achieve justice in our society, reconciliation and understanding,” Huston submitted his written resignation as pastor of both East View and Immanuel Church. During his brief stay at East View, both the church and the neighborhood had transitioned to becoming predominately African American.  Church membership stabilized at around 145 members and the day nursery program continued to be popular within the Shaker Heights community. The small church, however, still required financial assistance from both regional and national offices for survival. </p><p>In November 1970, Rev. George Castillo replaced John Huston. Castillo, who had previously held a pastorate in Detroit, was brought into the church with a track record of recruiting new members, working with youth, and developing educational activities for the community. Newspapers accounts reported that Sunday service attendance doubled during his brief stay at East View United Church of Christ, although general membership numbers dropped slightly. The pastor expanded upon United Church of Christ efforts to reach out to the Moreland community; a new Sunday School program was initiated, and the church began offering day care services to working mothers. He also helped found the Western Reserve Association’s Criminal Justice Committee of the United Church of Christ, acted as chaplain of the Warrensville Workhouse, and was a member of the Ohio Black Minister’s Conference. In June 1973, however, the pastor assumed new duties as a chaplain for the Atlanta Federal Penitentiary in Georgia. Castillo was soon after replaced by Rev. Michael Barker, but the remainder of the decade presented new obstacles to the small church’s survival.</p><p>As the popularity of institutional religion waned over the 1960s, and eventually fell below pre-Cold War averages in the early 1970s, regional and state offices of the United Church of Christ were forced to explore budget cuts. In this changing environment, East View United Church of Christ found company in its difficulties attracting both steady pastoral leadership and hordes of new congregants. Over 75 percent of Western Reserve Association congregations had less than 300 members by 1974. East View faced additional financial burdens that year, however, having received notice from the City of Shaker Heights of building code violations. The repairs would cost at least $10,000, and the small church needed to take out new loans from both the Board of Homeland Mission and the Western Reserve Association to cover them. </p><p>The Board of Homeland Ministries quickly renewed its commitment to the small church during this time of crisis. In part due to the efforts of Castillo and Huston in opening the church to the surrounding community, East View was one of only a handful of churches in Ohio representative of the United Church of Christ’s goals of promoting church desegregation and fostering racial pluralism in its ranks. The Western Reserve Association held the highest percentage of African American membership of any Ohio conference at three percent, primarily because this governing body placed value on its affiliation with churches such as East View United Church of Christ, Hough Avenue United Church of Christ, Shaker Heights Community Church, and the People’s Church in East Cleveland. The Transitional Church Committee was formed in 1975 by the Western Reserve Association to research strategies for aiding these east side churches. The committee developed plans to help the congregations become self-sustaining, and provided each church five years of financial support to be divided by and paid through the United Church of Christ’s regional, state and national offices.</p><p>With financial assistance in place, the congregation was once again confronted with the all-too-common problem of an empty pulpit. Reverend Barker accepted a calling in Chicago to act as pastor in September 1976.  East View faced plenty of competition in attracting new leadership; eleven Western Reserve Association churches simultaneously had vacancies of either pastor or assistant-pastor that year, four of which were on Cleveland’s East Side.  East View remained without a full-time minister until the installation of Reverend Valentino Lassiter in September 1979.  Church membership fell to 79 persons. Lassiter later recollected that, upon becoming the new pastor, Sunday services rarely attracted more than twenty-five persons. </p><p>Starting from scratch, the new pastor personally reached out to the surrounding community and began slowly re-growing the congregation. Using fliers and word of mouth, Lassiter worked to revive interest in the small church. Even after more than a decade as a predominately African American congregation, the new pastor found many neighborhood residents did not know that East View aimed to serve the surrounding community.  As in the past, the church was opened to the community for use by clubs and community service organization such as the Scouts and Moreland on the Move. Departing from precedent, though, the new pastor slowly revamped services that were steeped in traditional Congregational practices to take on elements of the Black church and African American worship.  Within a decade of Lassiter's arrival, church membership had expanded to over 200 persons. More importantly, Sunday masses — with the church's gospel choir sitting high above the pulpit — was regularly filled with just as many joyful attendees.   Beyond the popular children's and gospel choir, East View United Church of Christ offered its growing congregation a variety of opportunities for civic, religious and social involvement.  Church members advanced the formation of a large bible study group, held a popular annual community essay competition, and cultivated a variety of women's and men’s social clubs. </p><p>Rev. Lassiter also kept busy.  The full-time pastor began work in John Carroll's religious studies department shortly after the completion of his theology doctorate in 1989, where he eventually became the pastor in residence.   In addition to his day jobs, the pastor participated as a member of a variety of community groups including Moreland on the Move, the Interchurch Council of Greater Cleveland, the Harambee Board, the Mt. Pleasant Ministerial Alliance, the Moreland Community Association Credit Union, the Greater Cleveland Roundtable, and the 25th District advisory committee.</p><p>Valentino Lassiter continued to act as pastor of the parish until his death in the summer of 2015. Under his leadership, the United Church of Christ's mission for the small parish was finally achieved. The church had become a vibrant religious institution within the community it served.  Rev. Lassiter's leadership and thirty five-plus year tenure as pastor offered a stability that allowed the church to not only evolve under his guidance, but to be both shaped by and representative of its congregants' lives, experiences and interests.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/833">For more (including 11 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-04-17T20:12:19+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/833"/>
    <id>https://mail.clevelandhistorical.org/items/show/833</id>
    <author>
      <name>Richard Raponi</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Heights Service Center: A Public Improvement That Improved the Gateway to the City ]]></title>
    <summary type="html"><![CDATA[<p><strong><em>In March 1963, Cosmopolitan Magazine ran a story about the "Good Life" in Shaker Heights, Ohio, the wealthiest city per capita in the United States.  While nationally-recognized wealthy suburb was the public image of the city in the 1960s, a very different story about the city was unfolding in one of its southwestern neighborhoods.  The siting and construction of the Service Center in the Moreland neighborhood, as much as any other public project undertaken by the city in that decade, was an integral part of that very different story.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/ee7c1c8efcdf45996b168fb65bf801ab.jpg" alt="Welcome to the Neighborhood!" /><br/><p>As you drive east on Kinsman Road today through Cleveland's Mount Pleasant neighborhood and approach East 154th Street, you come upon and notice it--almost before you notice anything else.  You see it before you see that Kinsman Road has now become Chagrin Boulevard.  And it greets your eyes even before they are greeted by the nearby Shaker Heights welcome sign.  It's that long expanse of yellow brick wall--interrupted only once by a driveway-- that stretches for more than two city blocks along the south side of Chagrin.  It is the Shaker Heights Service Center and it tells you that you have left Cleveland and have now entered one of the area's premier suburbs.  How the Service Center came to be sited there, in Shaker’s Moreland neighborhood, is a fascinating story about city planning and resident activism.</p><p>Before the Service Center was built, Shaker Heights had for decades kept all of its service department trucks, other vehicles, and equipment on a five-acre parcel of land on East 173rd Street in Cleveland, just south of Harvard Avenue.  In the early 1960s, nearby Cleveland residents and businesses began complaining to their ward councilman about odors coming from the yard as a result of Shaker using it also as a transfer station for city garbage.  In large part as a result of these complaints, the city, which had since the previous decade been looking for a better location for its service yard, intensified its search and in January 1962 proposed to relocate it to a vacant parcel of land on the southeast corner of the intersection of Chagrin Boulevard and Warrensville Center Road, adjacent to Highland Park Cemetery.  Opposition from Shaker residents living in the Mercer and Sussex neighborhoods, as well as nearby businesses, however, prompted the city to reject the site.  Five years would pass before Shaker Heights would again attempt to relocate the service yard to within its city limits.  In the interim period, it and Cleveland remained at impasse.  Cleveland could not shut down Shaker's lawful activities on land that Shaker owned, but Cleveland could prohibit Shaker from expanding its activities there and from constructing modern buildings to house its service department vehicles and equipment. </p><p>It was Shaker Heights' decision in 1966 to hire two nationally known architects, Leonard Styche from Milwaukee and Don Hisaka, whose offices were in Cleveland but who was a resident of Shaker Heights, to create a city master plan that eventually provided the opportunity to site the Service Center in Moreland.   The Styche-Hisaka Plan recommended a substantial redevelopment of the southwestern and southeastern sections of Shaker Heights, stating that it was necessary in order to improve the city's tax base for the future and to stem the tide of white flight from the aging middle class housing of these sections that was occuring during racial transition there.  Official meetings on the plan had not even been scheduled in January 1967, when news leaked that a key feature of phase one of the plan was a proposal to construct a large civic center (a building that was expected to house the Shaker Historical Society, the Shaker Players, the Shaker Symphony and other cultural groups) at the intersection of Hildana and Hampstead Roads, in the southern part of the Moreland neighborhood.   In order to calm residents' fears, the city scheduled an informal meeting, under the auspices of the League of Women Voters of Shaker Heights, on February 22 at Woodbury Junior High School to share the details of the master plan.</p><p>Hundreds of residents, mostly from the Moreland neighborhood, showed up for the meeting.  There, Shaker Heights officials confirmed that a civic center was indeed proposed for the Moreland neighborhood and that it would likely displace 75 families whose houses would be demolished to make room for it. The officials added, however, that, prior to this occurring, the city planned to provide new housing in Moreland which would be available to displaced residents.  Anxious residents responded by expressing their concerns over losing their homes and questioning whether they would even be able to afford the planned new housing.  While representatives of Operation Equality, an organization created to expand housing opportunities in the Cleveland area for African Americans, and the Urban League of Cleveland, both of whom had been in contact with the city administration, stated that they saw no evidence that the plan was intended to remove African Americans from Moreland, at least one Moreland resident who had attended the meeting disagreed, calling it "a thinly disguised containment program for the Moreland negro population."  </p><p>Following the February 22 meeting, the Moreland Community Association (MCA), an organization formed in 1962 and largely funded by the Cleveland Foundation to help stabilize Moreland during its racial transition, and a number of local block clubs, scheduled almost weekly meetings with residents to discuss the Styche-Hisaka master plan as it pertained to their neighborhood.  When Council held its first official public hearing on the plan on May 1, 1967, more than 300 residents showed up.  According to news accounts, it was the largest audience in the history of Shaker Heights council meetings.  Netta Berman, MCA president, who attended the meeting, conveyed the residents' feelings, including their strong opposition to the proposed civic center, and suggested that, in phase one of the plan, the city do something about the south side of Chagrin Boulevard between the Cleveland city line and Lee Road, the condition of which she intimated was adversely impacting the neighborhood.</p><p>Within days following the May 1, 1967 hearing, Shaker Heights Mayor Paul K. Jones announced that the proposed civic center would not be built in the Moreland neighborhood.  Several months later, Jones appointed a 15-member master plan advisory committee, which included two MCA representatives--Patricia James (whose husband Clarence would be appointed Cleveland law director in 1968 by Mayor Carl Stokes) and William B. Hammer (who also served as operations coordinator for the Metropolitan Housing Authority),  charging the committee with the task of coming up with alternatives to the master plan's proposed redevelopment of the Moreland neighborhood.  Meeting for the next several months, the committee presented its recommendations to Shaker Heights City Council in January 1968.  Among them was a proposal to fund the construction of a service center along the south side of Chagrin Boulevard near the Cleveland city line, the area that MCA president Berman had stated needed immediate redevelopment.  City Council accepted that committee recommendation and thereafter voted to submit a bond issue to the electorate providing funding for land acquisition and construction.  While the bond issue was endorsed by the Moreland Community Association, it was not without its opponents.  On July 22, 1968, Robert LaChance, who lived at 3742 Menlo Road, submitted a petition to Council signed by 71 residents of Menlo and Pennington Roads, opposing the issue. (At the same meeting, MCA vice-president James Peoples spoke in support of the issue.)   Shaker housing officers Alan Gressel and Suzanne Spetrino also actively campaigned against the issue, and were, allegedly as a result of their opposition, fired by Mayor Jones.  On November 5, 1968, the Shaker Heights electorate passed the issue by a vote of 8257 to 5275.</p><p>Over the course of the next two and one-half years, the city purchased 32 homes on Menlo, Pennington and Ludgate Roads, as well as a number of commercial properties on Chagrin Boulevard, that were located on the site of the new Service Center, moving some of the homes and demolishing the rest, before then proceeding to construct the Center.  Pursuant to a relocation policy that it had entered into with the Moreland Community Association in January 1968, the city offered housing assistance to all residents who had been displaced.  County deed records and local directories show that, of the 27 families whose relocation information could be found, only 12 moved to a new address in Shaker Heights, with the remaining 15 moving out of the city.  The new Shaker Heights Service Center became operational in April 1971 and was officially dedicated on May 1 of that year.  </p><p>The Shaker Heights Service Center has now for 47 years fulfilled the city's need to have a service yard located within its city limits.  It is a notable gateway to Shaker Heights and improved the appearance of the south side of Chagrin Boulevard near the Cleveland city line.  It also blocked commercial retail traffic on Chagrin from Menlo and Pennington Roads.  But the story of the Shaker Heights Service Center is not just one about the needs of the city that were filled or the benefits that may have been derived by the Moreland neighborhood. It is also, and maybe more importantly, a story about neighborhood activism and how residents, working together and making sure that their voices are heard by city hall, can have a positive impact on the future development, and redevelopment, of their neighborhood.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/832">For more (including 11 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-03-31T17:37:12+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/832"/>
    <id>https://mail.clevelandhistorical.org/items/show/832</id>
    <author>
      <name>Jim Dubelko</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Dr. Spock&#039;s Last Babies: The Rosenberg Twins Grew Up in Shaker&#039;s Moreland Neighborhood]]></title>
    <summary type="html"><![CDATA[<p><strong><em>The Moreland neighborhood of Shaker Heights, like many neighborhoods, is rich in history, tradition, and legend.  One of its most persistent legends involves the late Dr. Benjamin Spock, the world-famous twentieth century pediatrician, author and social activist, and a twins study he is said to have conducted decades ago in the neighborhood.  There is historical basis for the legend but, as is often the case with legends, some of the details have been distorted by the passage of time.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/36e63ded1ec4cff953220c0eb6935b28.jpg" alt="Dr. Spock at nursery school" /><br/><p>Benjamin McClane Spock (1903-1998) was born to an upper-class Connecticut family.  He attended private schools and Ivy League colleges, along the way capturing a gold medal in rowing for his Yale team in the 1924 Olympics.  He graduated first in his class at medical school, and after a series of internships and residencies in both pediatrics and psychiatry, he settled into a pediatrics practice in New York City.  In his practice, he discarded the lecturing style that traditional pediatricians at the time used with new mothers, instead listening to what mothers had to say and then applying Freudian psychoanalytic concepts to help them to raise their babies and children in what he believed would be a healthier way.  At the urging of a publishing company, he organized his progressive child rearing advice into a book entitled "The Common Sense Book of Baby and Child Care," which was published in 1946.  Consistent with his desire to empower new mothers, he began the book with the now famous words:  "Trust yourself.  You know more than you think you do."  Almost overnight the book became a huge success, selling millions of copies.  Soon it was known as the "bible" for raising children in post-World War II America.</p><p>In 1955, after teaching stints at the Mayo Clinic and University of Pittsburgh, Dr. Spock moved to Cleveland, where he became an assistant professor at the Western Reserve University medical school, heading a newly established child development program there.   In addition to teaching medical students and being a popular figure on the lecture circuit, he sought funding to conduct a study on some of the era's more controversial questions regarding child-rearing.  In 1958, he received a grant to do so from the W. T. Grant Foundation.  The study was conducted by a group of twelve pediatricians, psychologists and psychiatrists at the medical school who followed and counselled twenty-four young families in the Cleveland area. The families were selected by obstetricians on the staff of the MacDonald House (now known as University Hospitals MacDonald Women's Hospital).  For his part in the study, Dr. Spock became pediatrician to two families with ties to Shaker Heights.  The first was the Diener family--James and Nathalie and their children Kenneth (b. 1959) and Linda (b. 1960).  The Dieners lived in South Euclid at the time the study began, but in 1963 they moved  into the Boulevard neighborhood of Shaker Heights, purchasing a house on Weymouth Avenue that had been previously owned by Mrs. Diener's parents.  Later, the family moved to Larchmere Boulevard buying the house of legendary Cleveland Orchestra conductor George Szell.</p><p>The other family that Dr. Spock studied was the Rosenberg family--Marvin and Janet, and their twin girls, Miriam and Ruth (b. 1960).  Janet was at the time a social worker at the Jewish Family Services Association.  When she and her husband became participants in the study in 1959, she was pregnant and they were living on South Woodland Road in Shaker's Onaway neighborhood.  After their daughters were born the following year, they moved into the Moreland neighborhood, a largely Jewish area that was then beginning to undergo racial transition.  The Rosenbergs first rented at 3286 Milverton Road, but several years later purchased a house up the street at 3452 Milverton where they lived for nearly the next three decades. And thus the legend of a twins study by Dr. Spock in the Moreland neighborhood was born.</p><p>Growing up in Moreland, the Rosenberg twins attended Moreland Elementary School, then Woodbury Junior High, and finally Shaker Heights High School from which they graduated in 1978.  Their first friends in the neighborhood were African Americans, a fact likely not lost on Dr. Benjamin Spock, who was a staunch advocate for integrated neighborhoods and schools.  On May 14, 1964, a year before Miriam and Ruth Rosenberg were scheduled to begin kindergarten at Moreland Elementary School, Dr. Spock, at the invitation of the Moreland Community Association, an association formed to stabilize the neighborhood during racial transition, came to the school and gave a talk, urging parents to teach their young children not to grow up to be bigots.  </p><p>When Miriam and Ruth Rosenberg were very little, they had weekly visits with Dr. Spock, with the visits becoming less frequent as they grew older.  Dr. Spock typically saw the twins at his office on the campus of Western Reserve University, but he also interacted with them over the years at their home and at their schools.  When the Rosenberg twins were seven years old, Dr. Spock retired from Western Reserve University, moving back to the east coast and becoming more active in the peace movement and in other social justice causes.  According to his biographer Thomas Maier, the child rearing study begun in 1959 floundered after Spock left Cleveland, and no comprehensive study results were ever published.  </p><p>Though he departed the area and his child rearing study suffered as a result, Dr. Spock continued to keep in touch with the Rosenberg family, making annual visits, when possible, to Cleveland to check up on them.  During these years, according to one of the twins, Dr. Spock became like a grandfather to them, a sentiment that was echoed by Ken Diener, a child from the other Shaker Heights family that Spock studied.  Spock's last visit with the Rosenberg twins, whom he referred to as "his last babies," was in 1996 when they were 36 years old.  He told them that it would be his last visit, as he was becoming too frail for travel.  Dr. Benjamin Spock died two years later in 1998, less than two months before his 95th birthday.  For the Moreland neighborhood of Shaker Heights, Dr. Spock will always be remembered as more than just a famous pediatrician, author and social activist.  He was the personal pediatrician to one of their families and a guiding light in the neighborhood's struggle in the 1960s to maintain stability while undergoing racial transition. </p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/830">For more (including 11 images) view the original article</a></strong></em></p>]]></summary>
    <published>2018-01-14T17:08:13+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/830"/>
    <id>https://mail.clevelandhistorical.org/items/show/830</id>
    <author>
      <name>Jim Dubelko</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Max Ellis House: Home of Television’s Original Mr. Jingeling]]></title>
    <summary type="html"><![CDATA[<p><strong><em>When Max Ellis died in his home at 3427 Ashby Road, in Shaker Heights' Moreland neighborhood, on June 25, 1964, he was remembered in a front page article in the Cleveland Plain Dealer as one of northeast Ohio's greatest local actors.  Today, he is perhaps better remembered as the actor who first played  Mr. Jingeling on televsion.</em></strong></p><img src="https://mail.clevelandhistorical.org/files/fullsize/502ef1fbe8f337b13ef2af69f5b49ec4.jpg" alt="Television&#039;s original Mr. Jingeling" /><br/><p>Derrell Max Ellis (later known simply as Max Ellis) was born on March 10, 1914, in Wellington, Kansas.  The youngest of four children, Max grew up in Iowa and studied theater at the University of Iowa, performing in plays in the 1930s written by fellow Iowa student Thomas Williams, later more famously known as Tennessee Williams.  After graduating in 1939, and serving a short stint as assistant director of the Erie Playhouse in Erie, Pennsylvania, Ellis came to Cleveland in 1942 and became an actor at the Cleveland Play House.  Founded in 1915, the Cleveland Play House is America's oldest professional regional theater.  Ellis landed his first role the following year in the theater's production of "Arsenic and Old Lace."  Described by one reporter as "portly, rotund and mustached," he soon became one of the most sought after and popular local actors at the Play House, performing in more than 200 roles over the course of the next two decades.</p><p>In 1956, Ellis was asked to take on a new role on a Cleveland local television show.  An advertising agency had come up with a new idea for promoting Christmas shopping at the Halle Brothers department store downtown.  It had created  a story about a fictional elf, Mr. Jingeling, who had manufactured new keys for Santa Claus's toy treasure house after Santa had misplaced them.  Jingeling was rewarded for his ingenuity by being named Santa's chief elf and keeper of the keys.  The character of Mr. Jingeling had initially been performed by Tom Moviel, a Cleveland police officer, but once the decision to produce the television show was made, it was decided that a professional actor was needed for the role.  The show began airing twice every afternoon every year between Thanksgiving and Christmas.  Cleveland children soon learned that one of the best ways to get Santa's ear for that special holiday toy was to visit Mr. Jingeling on Halle's seventh floor.</p><p>In the year following the introduction of the television show, Max Ellis and his wife Myra, also an actor, moved from their apartment on East 86th Street, just down the street from where the Play House had then been located.  They chose  a home in the Moreland neighborhood of Shaker Heights.  The house at 3427 Ashby Road was a modest Cape Cod-style house which had been built in 1942, during the decade in which many new houses were built on Ashby and surrounding streets in the northern part of the Moreland neighborhood.   This neighborhood, located in the southwest section of the suburb and often called the Gateway to Shaker Heights, is notable--and distinguishable from much of the northern and eastern neighborhoods of Shaker--for its grid streets and moderately priced houses.  In the mid-twentieth century, many people of moderate means moved into the neighborhood  in order to have access to Shaker's exceptional educational system, the Shaker Rapid Transit, and nearby Chagrin-Lee-Avalon Shopping Center.</p><p>It is not known which, if any, of these traditional attractions drew the Ellises to Moreland.  It may have simply been that they learned that the house had become available when its prior owners, John and Frances Ryan, also members of the Cleveland area acting community, suffered tragic deaths within 15 days of each other in September 1956.  The Ellises purchased the house from the Ryans' estate in January of the following year.  Max Ellis only lived  at 3427 Ashby for seven years, but from an article appearing in the Cleveland Press in March 1964, it was obvious that the house was a source of pride for him.  He described its interior in detail to the reporter who interviewed him and boasted of the addition to the rear of the house that he and his wife had added.  Sadly, Max Ellis, just 50 years old, died suddenly in June 1964, just several months after this interview.</p><p>The Mr. Jingeling role that Max Ellis had performed for almost a decade was taken over by Earl Keyes, who had been the director of the Christmas season television show.  Keyes, today perhaps the better known Mr. Jingeling, continued to play the role of the jolly elf for the next thirty years.  Myra Ellis, Max's widow, continued to live in their home on Ashby Road in Shaker's Moreland neighborhood until 1969, when, after remarrying, she moved from the area.  Today, the well-maintained house at 3427 Ashby Road still looks much like it did more than a half century ago when it was the home of the original Mr. Jingeling.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/828">For more (including 8 images&#32;&amp;&#32;1 audio file) view the original article</a></strong></em></p>]]></summary>
    <published>2017-12-08T15:46:29+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/828"/>
    <id>https://mail.clevelandhistorical.org/items/show/828</id>
    <author>
      <name>Jim Dubelko</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Barricades: Reinforcing Suburban Separation]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/f40c31e118d79e9e287f18d920e44476.jpg" alt="Avalon at Invermere Road " /><br/><p>“Entering Apartheid Shaker: Home of Barricades” was the message commuters read as they drove under a large banner while entering Shaker Heights along the Cleveland border in September of 1990. The banner was put up by Cleveland city councilman Charles Patton, who stated that “if the Berlin Wall can come down, so can the Shaker barricades.” His frustration was fueled by years of negotiation leading nowhere regarding the traffic barriers installed along the Cleveland and Shaker Heights border fourteen years prior.</p><p>In 1976, temporary traffic barrels were placed on six streets in the Lomond neighborhood of Shaker Heights:  Scottsdale Boulevard at Lee, Avalon, Ingleside, and Warrensville Center Roads; Rawnsdale Road at Lomond Boulevard; and Kenyon Road just east of Lee Road. Some of these blocked Cleveland motorists from entering Shaker streets, creating overflow in the adjacent neighborhoods of Warrensville Heights and Lee-Harvard. Shaker Heights declared that the barriers were put up at the request of residents to prevent accidents and traffic jams. Few traffic accidents or backups were recorded in newspapers from this time, but traffic influx was a problem many suburbs faced during the increase of suburban migration during the twentieth century. By the time the barriers were installed, the suburban fringe that makes up the Cleveland-Shaker border had become predominantly African American as a result of black migration into the suburbs during the 1960s. Therefore, the roadblocks along or near the border were perceived as a racially driven decision by many Cleveland residents, some even decrying “the Berlin Wall for black people.” </p><p>The 1976 barricades were not the first racially charged traffic decision made by Shaker Heights. As early as 1959, Shaker changed the name of Kinsman Road to Chagrin Boulevard, beginning at the border of the suburb. The name was changed after the murder of a white businessman by three African American youths on Kinsman, about a mile west of the Shaker city limits. Merchants, business owners, and community members petitioned to have the name changed. Some residents even stated they were embarrassed to give their addresses while shopping because clerks would assume they “lived near the murder.”</p><p>That same year, Shaker Heights politicians were discussing the use of traffic diverters in their attempt to separate the wealthy suburb from its inner-city neighbors. Shaker Heights mayor Wilson G. Stapleton, who also happened to be the Dean of the Cleveland-Marshall College of Law, stated, “As mayor of this community … I certainly am not going to go out and promote integration in the face of many of our citizens who would not favor it…” Stapleton’s comments highlight the fear many suburbanites had toward city folk--particularly African Americans--for they thought the newcomers' presence would lower property values and jeopardize the safety of their neighborhoods. This fear is what led Shaker to attempt to block off streets in 1959, although the barricades were not approved by city council.</p><p>By 1976, the barricade debacle was in full swing and six streets had been blocked off as part of a 180-day trial. In 1979, two of the six original barriers became permanent, at Avalon and Ingleside Roads in the block between Scottsdale Boulevard in Shaker and Invermere Avenue in Lee-Harvard. With many residents upset about their permanent installation, the decades that followed saw an ebb and flow between local disputes and court battles. A Common Pleas Court hearing in 1985 resulted in an order to take down the barriers immediately at the suburb’s expense. The ruling was soon met by a 60-day reprieve ordered for Shaker Heights until the barricade dispute was officially settled. By 1987, after an 11-year conflict, the Ohio Supreme Court overturned the prior court rulings and stated that the suburb had constitutional rights when it first installed the traffic diverters. Shaker was now legally able to keep the barricades on the streets where they were permanent. </p><p>Shaker Heights was cheerful after the Supreme Court ruling, but with its excitement came discontent in Cleveland. Many residents worried about the relations worsening between the two cities. Frustrated with the pending debate, residents and community members of the Lee-Harvard neighborhood took matters into their own hands, planning protests and boycotts of Shaker businesses. One man, Everett Gregory of Invermere, along with fifty other demonstrators, held a protest at the Shaker Rapid one morning in October 1987. Gregory, 76 years old at the time, laid on the railroad tracks at 7:30 a.m., stopping five trains packed with more than 100 commuters. Although there were no injuries or arrests, Shaker Heights was upset and the mayor called his behavior undesirable and “uncivilized.”</p><p>Today, more than forty years later, two of the original barricades remain on Avalon and Ingleside Roads at Scottsdale Boulevard. Although they may be unusual locally, traffic diverters like these are also found elsewhere in the nation. In the late 1960s, an almost identical barrier was installed on Van Horne Avenue on the border of El Sereno and South Pasadena, California. Similarly, multiple roadblocks were installed in Detroit, Michigan, along Alter Road, a street that runs north and south along the border of Detroit and its wealthiest suburb, Grosse Pointe Park. In both of these cases, the barriers were ostensibly installed to prevent speeding motorists and to foster neighborhood safety.  After comparing the barricades in El Sereno, Detroit, and Shaker Heights, it is crucial to note a common element. All of the barriers only have traffic signs facing the non-white neighborhoods reading, “Not a Through Street” or “No Outlet,” whereas the signs facing the predominately white suburbs are left blank and in the case of Shaker Heights, nonexistent. Placement of signposts suggests that barriers were intended only for one community and in all three of these examples that community happens to be of a lower-income minority. </p><p>Defenders of the barricades have always denied racist motives  and mention that Shaker Heights is one of the most racially diverse suburbs in the United States. Other people question how race could be a factor when the Lomond neighborhood of Shaker Heights, which lies immediately to the north of the barricades, had a substantial black population when the barriers were erected. Approaching this question requires grappling with the messy intersection of class and race. In other words, we must consider the possibility that when middle-class blacks obtained homes in Shaker, perhaps they bought into an exclusive, if not exclusionary mindset. Shaker’s concerns on traffic and neighborhood safety are plausible and legitimate, but they are not necessarily independent from attitudes of class and race.    </p><p>Whether the reasoning behind the barriers was racism or not, they remain an example of the trials cities face in the wake of suburban migration during the twentieth century. The political issues that were created by the Shaker barricades are a result of the dual political cultures in the two cities. Localism and the often conflicting ideologies of the two communities were at the core of the debates in the years that followed the installation of the barricades. More importantly, the legacy of the barricades left a stamp on the community. The changing demographics in Cleveland, without doubt, created racial tension between the city and its suburban neighbors. After exploring the Shaker barricades, one thing is for certain: Local community politics play the most important role in shaping racial tensions on the suburban fringe. </p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/824">For more (including 12 images) view the original article</a></strong></em></p>]]></summary>
    <published>2017-11-29T10:57:55+00:00</published>
    <updated>2026-04-17T19:17:41+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/824"/>
    <id>https://mail.clevelandhistorical.org/items/show/824</id>
    <author>
      <name>Liz Sisley</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[North Union Shaker Village: &quot;The Valley of God&#039;s Pleasure&quot;]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/340a0d9e43b72e524ae184ad6dba1d46.jpg" alt="Shaker Sisters Drying Yarn, 1876" /><br/><p>In 1811 Jacob Russell moved his family from their home in Windsor Locks, Connecticut, into the wilderness of the Connecticut Western Reserve. Upon his arrival, Russell purchased 475 acres in Warrensville Township, founded by the Daniel Warren family from Ackworth, New Hampshire, in 1808. Ralph Russell, the ninth of twelve Russell children, first visited his parents' tracts of land in 1811. After his visit, he returned to Connecticut to lead 18 other Russell family members to the Northeast Ohio settlement in 1812. Between 1818 and 1821, Ralph Russell experienced a whirlwind of life events. In 1818 he married Laura Ellsworth, a childhood friend from Connecticut. Then in 1821, the patriarch of the Russell family, Jacob Russell passed away. </p><p>Ralph Russell was stricken with grief due to the loss of his father and traveled to Lebanon, Ohio, to seek spiritual guidance from the Union Village Shaker Community in 1822. Russell was so moved by the beliefs and teaching of the Shakers that he returned to his family's settlement and began converting family members to his newfound religion. Russell converted three of his brothers to the religion, and they dedicated their family, land, and belongings to the North Union settlement, land within modern day Shaker Heights and Cleveland Heights. The first official meeting of the North Union Shaker community occurred in 1828, where 36 members signed the Covenant, officially dedicating their lives to Shakerism. Oddly enough, Ralph Russell's name does not appear on the Covenant. Russell and his family later moved away from the community to Aurora, Ohio, where he lived until his death in 1866. </p><p>Visitors to meetings of The United Society of True Believers in Christ's Second Appearing named them "Shakers" or "Shaking Quakers" due their sporadic and erratic movements during worship. Although it was not their official name, the Shakers across America adopted the nickname and used it in the marketing of their products. The Shakers were one of a number of utopian-minded sects that originated in the "Burned Over District" in western New York and were inspired by the Second Great Awakening, such as the Oneidas, Millerites, and Mormons. Founded by Mother Ann Lee, who immigrated to the United States from Manchester, England, in search of religious freedom in 1774, the Shakers were known for their communal living, pacifism, celibacy, and equality amongst all people. Within their communities, men and women were viewed as equals. Men and women leaders, called Elders and Eldresses, were viewed as having the same level of power within the community. The Shakers enjoyed a reputation as hardworking and industrious people who lived their motto of "Put your hands to work and your Hearts to God." </p><p>At their height of membership in the 19th century, the Shakers occupied a total of 24 settlements in the United States. Shaker settlements worked within certain industries not only to put their hands to work, but also to provide for community members and generate economic stability for the community. North Union was no exception. The North Union community, who named this place "The Valley of God's Pleasure," was known for bee keeping, broom making, textile production, blacksmithing, animal husbandry, and harvesting seeds and herbs used for cooking and medicinal purposes. The community made sure that all of the needs of the community members were met before selling their products and services to the "outside world." For North Union, interaction with the outside world usually consisted of doing business at markets in downtown Cleveland and at Doan's Corners (East 105th and Euclid Avenue - present day University Circle). </p><p>Shaker communities were divided into different families where familial ties were dissolved, and everyone became a Shaker brother or Shaker sister. North Union was divided into three families: Mill, Center, and East. These families were relatively autonomous as each had its own Elder, Eldress, Deacon, and Deaconess. The Mill family was closest in proximity to and worked in the community's mills, and the East family oversaw childcare and education for new converts. The Center family was the most spiritually advanced and served as the administrative center for the whole community. North Union took in orphans and runaways. After completing a "novice period" and signing a covenant to give up all their personal belongings, new members were assigned to a junior family order. Each family played a significant role in the development of North Union, which reached its peak membership of 300 Shakers by 1850. </p><p>In 1843, the North Union Shakers claimed that Jesus Christ visited their community for three months. Nonetheless, by the 1870s any residual excitement from the purported visit had surely dwindled in the North Union Shaker community.  Although the North Union Shakers took in orphans and runaways, it was not enough to overcome the repopulation challenges resulting from their celibate beliefs. Along with the decrease in devout dedication to Shaker beliefs after the Civil War, the lure of industrialization pulled the younger members away from the community. The remaining members decided to move to southwestern Ohio Shaker colonies, and the North Union settlement officially closed in 1889. Also, it has been suggested that Brother Joseph Slingerland influenced the sale of North Union in order to strengthen Union Village and bolster that community, which continued until July 1920.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/674">For more (including 10 images) view the original article</a></strong></em></p>]]></summary>
    <published>2014-12-03T12:13:03+00:00</published>
    <updated>2026-04-17T19:17:40+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/674"/>
    <id>https://mail.clevelandhistorical.org/items/show/674</id>
    <author>
      <name>Marilyn Miller</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Cleveland and Youngstown Railroad: Constructing a Long, Gradual Grade Down from the Heights]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/510a3a0e4dfc6148d9a7590675879be2.jpg" alt="Cutting the Trench, 1915" /><br/><p>The settlement of the Heights on Cleveland's east side was dependent upon electric streetcars with sufficient power to ascend the Portage Escarpment at Cedar Glen in the 1890s. From there, streetcars opened heights land for development progressively farther east until the Van Sweringen brothers faced the task of making their distant Shaker Heights project accessible to downtown. The Vans created the Cleveland & Youngstown Railroad to make this connection, envisioning an interurban train linking Cleveland to the growing east side, and specifically their Shaker Village development (later Shaker Heights). The C&Y became their means of performing a number of transportation projects, building freight yards for other railroads and, here, putting in place the infrastructure necessary to bring the Shaker Rapid down off the Heights.</p><p>Trains, including the Rapid, require gentle grades in order to be operated economically. Too steep a slope and additional engines have to be added, or less weight can be hauled up hill, or both. To traverse the eighty feet of elevation between Shaker Square and the base of the Escarpment cliff west of Woodhill Road, a long elevated roadbed was required, including several bridges to allow north-south traffic to cross below the tracks. This roadbed is a little over a mile in length, meaning the resulting 1.25 percent grade could permit the Rapid to run affordably between Shaker Heights and downtown Cleveland. </p><p>The grading of the Rapid's right-of-way actually starts at Shaker Square, as the roadbed gradually descends into a trench between the two lanes of Shaker Boulevard, eventually becoming deep enough to pass underneath Woodhill Road. From that point west the tracks emerge onto an elevated bed that gradually descends to the level of the city. In doing so, it crosses over nine streets and two sets of railroad tracks, each of which has a bridge carrying the Rapid overhead. The bridge at Holton Avenue is one of Cleveland's most interesting and unappreciated structures.  </p><p>This roadbed was created by building a temporary trestle of logs to get the tracks sufficiently elevated. Then trains of hopper cars were brought in on these tracks to dump large quantities of dirt and stone ballast to fill in the trestle. This was more economical than trying to pile up the ballast from below and then place tracks on top later.</p><p>At first the Rapid reached the bottom of the roadbed and moved onto tracks in the city's streets to finish the journey to Public Square, but that was only a temporary expediency. The ultimate goal was to bring the Rapid into the lower level of the Van Sweringens' new Cleveland Union Terminal passenger station beneath their Terminal Tower complex. To do this, the trains needed to come into town near the level of the river, where the major railroad passenger trains would also be delivering passengers to the C.U.T. This entailed extending the Rapid's grade dozens of feet lower, which they did through the gradual descent of Kingsbury Run, a tributary of the Cuyahoga River. It was the need to secure rights to use existing tracks of the Nickel Plate Road that led to the Vans purchasing the Nickel Plate Railroad and becoming a major player in North American railroading in the 1930s.  </p><p>But the original focus of their attention was developing Shaker Heights up on the Portage Escarpment and making it possible to move their homeowners quickly to their jobs in downtown Cleveland. This led to their building the Cleveland & Youngstown's elevated roadbed that is largely unseen by the multitude of people who still ride the RTA's Green and Blue Lines west of Shaker Square, but deserves to be recognized as an important piece of Cleveland's urban infrastructure.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/658">For more (including 9 images) view the original article</a></strong></em></p>]]></summary>
    <published>2014-05-16T16:22:18+00:00</published>
    <updated>2026-04-17T19:17:40+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/658"/>
    <id>https://mail.clevelandhistorical.org/items/show/658</id>
    <author>
      <name>William C. Barrow</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Ludlow Community Association: An Experiment in Controlled Integration]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/704905b17bceb1e4f52b8df40a531502.jpg" alt="Ludlow Neighborhood Map" /><br/><p> In 1956, an explosion disturbed the usually quiet suburban neighborhood of Ludlow. Someone had planted a bomb in the garage of John G. Pegg, an African American lawyer who was building a new house on Corby Road. The racial attack sparked a biracial movement in this pastoral corner of Cleveland and was one of the first incidents that brought the neighborhood together to support integration. </p><p>Ludlow straddles the border between Cleveland and Shaker Heights, bounded by Van Aken Boulevard, Milverton and Livingston roads, South Moreland Boulevard, and South Woodland Road. This area of curvilinear streets corresponds with the Ludlow Elementary School district in the Shaker Heights City School District. In the 1950s and 1960s, Shaker Heights was among the nation's most affluent suburbs and was known for its quality of education. As a result of this prestige, more families wanted to move into the school district. Adjacent to the Mt. Pleasant neighborhood of Cleveland, which already had a large black population, Ludlow's location invited the attention of aspiring African American homeowners who hoped to obtain better housing. As in many suburban neighborhoods in the United States at the time, the arrival of the first black families unsettled many white homeowners. Realtors stopped showing houses in Ludlow to whites and warned those who still lived there that their property values would decrease as more African Americans moved in. Accordingly, many whites began scrambling to leave the neighborhood. </p><p>What makes Ludlow's story different is that a determined contingent of its people decided to take an active stance against this "white flight." They founded Ludlow Community Association (LCA) in 1957, a reflection of a newfound communal goal to purposefully and proactively integrate the neighborhood. The founders knew this would not happen without a fight, as Shaker Heights's housing and deed restrictions, which dated back to the time of the Van Sweringen brothers, had been built around policies of exclusivity--and exclusion. In order to integrate Ludlow and effectively work around these restrictions, LCA focused its efforts on real estate. However, LCA did not attack the issues of integration in a conventional way, and began to host multiple open houses to white families only. Ludlow had a steady flow of black house buyers, but lacked white interest in real estate, so LCA contended it was necessary to get white families to move back into Ludlow to counteract white flight. LCA soon aggressively fought with realtors to help dictate who would buy the houses with recent "For Sale" signs. This approach to integration was very controversial, inviting protest from the NAACP--but it succeeded in engineering an integrated neighborhood for at least a generation.</p><p>The Ludlow Community Association hosted an array of fundraisers and events to support its real estate campaigns. Many were hosted at Ludlow Elementary, but others were held at bigger venues. One of the most significant fundraisers included the jazz singer Ella Fitzgerald performing at Severance Hall, and many movie events at Colony Theater in Shaker Heights. All of these activities were highly organized and reflected LCA's integration efforts: an orderly and stable community, even in the "turbulent" 1960s. Ludlow became such a diverse and peaceful neighborhood that soon cities from all over the country were calling for advice about integrating their own communities. Not only did Ludlow set a national example for integration, the Moreland and Lomond neighborhoods in Shaker Heights soon followed suit. However, neither was as successful as Ludlow. Although  the Ludlow neighborhood is now home to an approximately 85 percent black population, the efforts of the Ludlow Community Association assured that the neighborhood never suffered the wrenching shifts that brought panic and disinvestment in so many other communities.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/534">For more (including 7 images&#32;&amp;&#32;4 audio files) view the original article</a></strong></em></p>]]></summary>
    <published>2012-08-10T15:29:31+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/534"/>
    <id>https://mail.clevelandhistorical.org/items/show/534</id>
    <author>
      <name>Gabriela Halligan&amp;#32;&amp;amp;&amp;#32;Kelsey Smith</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[The Van Sweringens&#039; Inglewood: a.k.a. Pill Hill]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/6fe4f865daa6b662bc990ce18dbe5601.jpg" alt="Inglewood Tudor" /><br/><p>The famed Van Sweringen brothers, known for developing Shaker Heights, envisioned an architect-designed neighborhood rubbing shoulders with three grand estates in the countryside of Cleveland Heights. The resulting neighborhood, now the Inglewood Historic District, attracted doctors, lawyers, industrialists and others to its finer homes nestled on large wooded lots.</p><p>The Van Sweringens purchased the forty-one acres for this development from Charles Pack in 1920 through their Shaker Heights Development Company. Like all of their deed covenants, the Van Sweringens outlined strict rules that guaranteed a high level of construction and residents. All the single-family homes had to be architect designed in English Tudor, French or Colonial styles, with no two exactly alike. Prominent Cleveland architects such as Howell and Thomas, Walker and Weeks, Charles, Schneider, Bloodgood Tuttle and Abram Garfield worked on homes in the neighborhood.</p><p>Essential to the success of the neighborhood were sales to upper middle-class clientele, whom the company called "selected people of culture and refinement." Promotional materials for Inglewood described it as "a select neighborhood for Finer Homes, a natural Park of Great Beauty ... Hemmed in by the splendid Severance, Prentiss and Gownlock estates, its character is established, itself a beautiful park, shaded by lovely trees and commanding a view of Lake Erie for many miles, Inglewood has long been the residence site most envied by Clevelanders." The neighborhood attracted leading members of Cleveland society, including noted attorneys, businessmen, a newspaper publisher, professors, businessmen and many others. Over the years, the neighborhood acquired the nickname "Pill Hill" because of the number of medical personnel living in Inglewood (in part to its close proximity to Cleveland Clinic, University Hospitals, and Case Medical School).</p><p>The Inglewood Historic District maintains the original beauty and parklike setting of the original development. Since the original estates surrounding Inglewood have since been developed into commerical and residential areas, many visitors are surprised to find this pocket of lovely homes just off Mayfield Road in Cleveland Heights.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/520">For more (including 11 images&#32;&amp;&#32;5 audio files) view the original article</a></strong></em></p>]]></summary>
    <published>2012-07-03T17:52:08+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/520"/>
    <id>https://mail.clevelandhistorical.org/items/show/520</id>
    <author>
      <name>Mazie Adams</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Van Aken Boulevard Demonstration Homes: Bloodgood Tuttle]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/fe16918cd6da9399e25913b5a1b4786f.jpg" alt="3137 Van Aken" /><br/><p>Bloodgood Tuttle and the Van Sweringen brothers were a perfect match for each other. The Van Sweringens used strict building codes to ensure that every house in Shaker Heights was constructed and designed in a sound and attractive manner. Tuttle, too, stressed the need for high-quality design and workmanship in home building, but unlike the famously reticent Van Sweringens, Tuttle was not afraid to share his impassioned views in public forums. </p><p>During a speech to the Building Construction Institute in 1933, for example, Tuttle stated that "90% of all buildings in Cleveland should be either razed or renovated." These remarks built on his 1931 article in the trade magazine "Building Arts," where he again used the figure of 90%, this time attaching it to the "percent of the small houses erected today [which] are badly designed ...The fundamental reason for this is the fact that the general public has not demanded better design." Of course, in Shaker Heights the Van Sweringen Company maintained a tight grip on the types of houses being built, limiting the options for the public whose poor taste and scrimping ways (not hiring an architect or relying on low-quality materials, for example) Bloodgood Tuttle so clearly disliked. </p><p>Tuttle designed nine Van Sweringen <a href="https://clevelandhistorical.org/items/browse?tags=demonstration+homes">demonstration homes</a> in two clusters along South Moreland Boulevard (later renamed Van Aken Boulevard) in 1924. Built early on in Shaker Heights' history, the Demonstration Homes provided potential home owners with examples of the high-quality type of home that could be found in the exclusive suburb. The first cluster of Tuttle's homes is located at 3105 Van Aken, 3113 Van Aken, 3125 Van Aken, 3137 Van Aken, and 3149 Van Aken. The second cluster, further southeast down the road, can be found at 18405 Van Aken, 18419 Van Aken, 18435 Van Aken, and 18513 Van Aken. The homes include three designed in English style, five featuring French design, and one designed in Dutch Colonial style. Tuttle, like the Van Sweringens, did not approve of Italian and Spanish-style houses being built in Cleveland, declaring them "better left in Florida and California," because "they are intended to keep out the sun while we want to let it in...since we get so little of it at best." </p><p>Before his death at age 47 in 1936, Tuttle went on to design more than 30 houses throughout Shaker Heights, and several more in the neighboring suburb of Cleveland Heights. The city designated his Demonstration Homes as Shaker Heights Landmarks in June 1983.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/432">For more (including 8 images) view the original article</a></strong></em></p>]]></summary>
    <published>2012-04-09T11:15:57+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/432"/>
    <id>https://mail.clevelandhistorical.org/items/show/432</id>
    <author>
      <name>Michael Rotman</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[South Woodland Road Demonstration Homes : Philip Small]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/58eca0d9984c22d4e368ab50f0073ba3.jpg" alt="19910 South Woodland" /><br/><p>While most Clevelanders have never heard of the architect Philip Small, it is very likely that they have seen his work around town. In the 1920s, Small and his associate Charles Rowley became favorites of the Van Sweringen brothers, who commissioned them to design Shaker Square, the interior of the Higbee's department store on Public Square (now the site of the Horseshoe Casino), and the brothers' own Daisy Hill estate in Hunting Valley, to name a few. Separate from his work with the Vans, Small also designed nearby John Carroll University, the Cleveland Playhouse, the Karamu House, and a number of buildings on the Case Western Reserve University campus. </p><p>The Van Sweringens also entrusted Small and Rowley with the task of designing one of the four clusters of <a href="https://clevelandhistorical.org/items/browse?tags=demonstration+homes">demonstration homes</a> in Shaker Heights. Built early on in Shaker Heights's history, the Demonstration Homes provided potential home owners with examples of the high-quality type of home that could be found in the exclusive suburb. Indeed, the homes were a symbol of the dignified, up-scale community that the Van Sweringen Company desired to create, and they provided the foundation from which the city grew. The houses were designated as Shaker Heights Landmarks on June 27, 1983.</p><p>Small's five demonstration homes, built in 1924, lie along South Woodland Boulevard, just west of Warrensville Center Road at (from east to west) 20000 South Woodland, 19910 South Woodland, 19700 South Woodland, and 19600 South Woodland. The fifth is nearby at 3158 Morley Road. All of the houses were designed in various types of English style, are built of brick and stucco with wood shingle roofs, and feature Tudor half-timbering and leaded glass casement windows on their exterior. English architecture was popular during the development of Shaker Heights, and Van Sweringen Company newspaper advertisements from the 1920s favorably compared Shaker's ambience with the "charm of England." A 1926 ad even refers to Small's Demonstration Home at 19910 South Woodland Road as "a true modernization of the famous old country houses of Dickens' England." At this time, the idealized English countryside served as a symbol of peacefulness, beauty, and security to wealthy Clevelanders looking to escape an increasingly chaotic big city. Indeed, as the same 1926 ad asks, why "go to England, thousands of miles away, to visit that charm" when "we can live with it always in Shaker Village, thirty minutes away[?]"</p><p>Philip Small's masterfully designed Demonstration Homes helped further this conception of the English countryside in northeast Ohio, contributing to Shaker Heights' ultimate success. It is little wonder, then, that the Van Sweringens continued to turn to Small for the design of some of their most important construction projects.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/431">For more (including 9 images) view the original article</a></strong></em></p>]]></summary>
    <published>2012-04-09T11:13:01+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/431"/>
    <id>https://mail.clevelandhistorical.org/items/show/431</id>
    <author>
      <name>Michael Rotman</name>
    </author>
  </entry>
  <entry>
    <title type="html"><![CDATA[Shaker Heights Master Model Homes: Joining Herbert Hoover&#039;s Better Homes Movement]]></title>
    <summary type="html"><![CDATA[<img src="https://mail.clevelandhistorical.org/files/fullsize/ec90974f2e426f3a7f571449a4d3a774.jpg" alt="18302 Scottsdale " /><br/><p>The construction of the Scottsdale Boulevard Master Model Homes was part of a nationwide effort to improve the quality of homes in the nation during the 1920s. The Better Homes Movement, launched in 1922 by a women's household magazine, viewed home improvement as a means for both personal and material betterment. In 1928, Herbert Hoover, then Secretary of Commerce, spoke in lofty terms when describing the movement's goals, saying that "The construction of better built houses is a civic and economic asset to the community" that makes possible "a higher and finer type of national life deriving its strength from well-managed, self-reliant homes and wholesome family life." </p><p>It is safe to say that the tens of thousand of people who flocked to view the Master Model Homes in Shaker Heights were more interested in the new technology and master craftsmanship on display than in Hoover's claims that "better citizenship" and "character training" would be the result of the Better Homes campaign. </p><p>The architectural firm of Fox, Duthie, and Foose built eight Master Model Homes on Scottsdale Boulevard in 1928. Like the rest of the houses in Shaker Heights, the Master Model Homes were designed in either English, French, or Colonial style. </p><p>At 18320 Scottsdale is a French Norman house with a stucco exterior, steeply pitched slate roof, and turreted front entrance. There is also a Rural English Cottage at 18716 Scottsdale which features Tudor-style half-timbering and leaded glass casement windows. The six other Master Model Homes include an English Studio at 18305 Scottsdale, an American Colonial at 17725 Scottsdale, another Rural English Cottage at 18302 Scottsdale, an Urban French house at 18108 Scottsdale, a Pennsylvania Farm House at 17732 Scottsdale, and an American Colonial at 18421 Scottsdale.</p><p>The <em>Cleveland Plain Dealer</em> co-sponsored the construction of the Master Model Homes and heavily promoted their progress in the newspaper, inviting the public to view the houses during weekend exhibitions. Articles stressed the campaign's theme that "moderate priced homes can be constructed in first class residential districts, of the finest nationally advertised materials, and using attractive plans designed by well known architects without adding to the cost." Shoddy building materials and do-it-yourself construction projects, the paper argued, led to unsightly and unsafe homes that tarnished the character of a neighborhood. </p><p>Shaker Heights, which enforced similar standards of high-quality design and construction, was a perfect fit for the Master Model Homes. In addition, Scottsdale Boulevard, near the border with Cleveland, sat in a neighborhood of more modest sized lots that were a far cry from the palatial estates associated with Shaker Heights. Originally selling for around $15,000, the Master Model Homes served as an example to middle-class Clevelanders that an attractive, single-family home in a safe suburban neighborhood was an obtainable goal. </p><p>The Shaker Heights Landmark Commission designated all eight of the Master Model Homes on Scottsdale Boulevard as City of Shaker Heights landmarks on August 27, 1984.</p><p><em><strong><a href="https://mail.clevelandhistorical.org/items/show/430">For more (including 7 images) view the original article</a></strong></em></p>]]></summary>
    <published>2012-04-09T11:10:54+00:00</published>
    <updated>2026-04-17T19:17:39+00:00</updated>
    <link rel="alternate" type="text/html" href="https://mail.clevelandhistorical.org/items/show/430"/>
    <id>https://mail.clevelandhistorical.org/items/show/430</id>
    <author>
      <name>Michael Rotman</name>
    </author>
  </entry>
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